Tag: Magnite

Brand safety and suitability: Why context is your first line of defense

Posted on August 28, 2025

by Teddy Cambosa

Beyond simply avoiding harmful or inappropriate content, true protection lies in understanding context—because the environment in which an ad appears can be just as important as the message itself.

Streaming increases by 80% in the Philippines with CTV technologies

Around 80% of Filipinos are streaming more this year than last: report

Posted on August 18, 2025

by Rei Fortes

Philippines — A new report from Magnite reveals how Filipinos are engaging with ad-supported streaming services through connected TV (CTV) technologies and smartphones, showing an 80% increase of Filipinos streaming from the previous year, with users using an average of six streaming services. According...

Bothered or not? Advertising industry leaders react to Google keeping third-party cookies on Chrome ecosystem

Posted on April 25, 2025

by Teddy Cambosa

MARKETECH APAC recently spoke with industry leaders to learn more whether this news should come as a concern or not for the future of the advertising industry.

Magnite strengthens partnership with Samsung Ads to boost programmatic advertising offering in SEA

Posted on January 15, 2025

by Teddy Cambosa

Through this expanded partnership, advertisers now have programmatic access to premium video inventory on Samsung’s free ad-supported streaming TV (FAST) service, Samsung TV Plus, which went live across the Southeast Asia region late last year.

Magnite’s expands audience activation solution to India, Southeast Asia

Posted on December 17, 2024

by Teddy Cambosa

Magnite Audiences sits within the Magnite Access suite, a collection of audience and addressability tools purpose-built for publishers and buyers to maximise the value of their data assets.

LG Ad Solutions renews global partnership with Magnite

Posted on December 11, 2024

by Teddy Cambosa

Through ClearLine, they can apply LG’s proprietary first-party data to LG’s supply and will be able to utilize unique ad formats on the LG Home Screen in the first half of next year—marking the first time these formats are available in the programmatic ecosystem.

WeTV selects Magnite to enhance monetisation of video inventory

Posted on December 3, 2024

by Teddy Cambosa

Magnite’s SpringServe ad server helps create operational efficiencies and improve monetisation opportunities for media owners like WeTV, while offering tools that allow audiences to enjoy the best possible viewing experience.

Indian viewers show stronger purchase intent and trust for brands advertising on streaming TV: report

Posted on November 15, 2024

by Aliza Carmona

Majority, or 86% of surveyed viewers in India, believe ads on streaming TV platforms boost a brand's credibility, while 88% say they trust the brands advertised on these platforms, a report by Magnite revealed.