Singapore – BBDO Singapore has appointed Tay Guan Hin as its newest creative chairman, where he will continue to lead the agency to further expand and grow its creativity. With a creative career spanning almost 30 years, he has helped accelerate the creative work at BBDO since he joined in 2020.
Aside from being appointed to the One Club For Creativity’s international board of directors this year, out of just eight candidates from Asia, he has judged various shows such as Cannes Lions Digital Jury, MENA Digital Awards, Spikes Asia, Adfest, Cresta and PHNX Awards.
Outside of the ad industry, Guan Hin has been appointed the vice president of the Asia Professional Speakers Singapore. As the convention chair, he helped form their first live-streamed hybrid event, reaching hundreds of delegates worldwide.
Speaking on his appointment, he said, “To now be creative chairman is both humbling and thrilling for me. BBDO is one network that truly believes in creativity, and I hope to continue to cultivate the creative spirit in our team, wherever we go, no matter what obstacles we may face moving forward.”
Meanwhile, Tan Tze Kiat, CEO at BBDO Asia, commented, “Guan Hin has played a key role in BBDO Singapore’s growth for the past 2 years. The wealth of knowledge he brings to the BBDO table, as well as his reputation for producing creative work that resonates with the right audiences, will continue to be vital to the growing success of BBDO Singapore in delivering results that matter to our clients.”
Recently, BBDO Singapore has named Melvin Kuek as the new chief executive officer.
