Singapore – Integrated end-to-end e-commerce practice ADA has acquired the e-commerce unit of Singapore Post (SingPost), including the unit’s assets and staff, and will further strengthen ADA‘s e-commerce capabilities in technology and enablement in Asia-Pacific.
They are offering clients fully integrated services in Malaysia, Singapore, Indonesia, Thailand, the Philippines, Sri Lanka, Bangladesh, Cambodia, Vietnam, and South Korea. Through this acquisition, ADA will seek to deepen its strategic partnership with the SingPost Group in distribution and logistics across Asia.
Srinivas Gattamneni, chief executive officer at ADA, said, “I am thrilled to expand our e-commerce family – ADA is now over 1,000 strong across 10 markets, comprised of e-commerce practitioners, data and digital specialists, industry experts, and management consultants.”
He added, “The addition of SingPost’s e-commerce arm marks a milestone in ADA’s e-commerce practice expansion plans as we ramp up our end-to-end e-commerce solutions with enhanced e-commerce technology expertise and services, complementing it with our deeply integrated services of combining media, creative, and analytics.”
Meanwhile, Koh Jin Kiat, senior vice president for customer engagement and commercial at SingPost, commented “E-commerce has a high level of penetration in Southeast Asia today, and this proportion will only grow from here.”
He added, “This deal is only the start of a strategic partnership with ADA, and we look forward to complementing their business with our wide suite of e-commerce logistics solutions within the Asia Pacific region, making it a win-win for both firms as our clients will get to scale up their operations with ADA’s integrated offerings.”
