Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured Southeast Asia
No posts found

Salim Group, WIR Group form JV to develop metaverse platform

by Kathleen Murata

-

May 23, 2022

Salim-Group-and-WIR-Group

Jakarta, Indonesia – As the digital era poses challenges to businesses which require them to get support from advanced technology to excel in the domestic and global competition, Indonesia’s conglomerate company Salim Group has established a joint venture with technology company WIR Group to develop a metaverse platform that will help them maintain their business leadership and competitiveness, and at the same time drive the development of the metaverse platform in Indonesia. 

The Memorandum of Understanding (MoU) for this strategic partnership was signed by Michel Budi Wirjatmo, WIR Group’s president director, and Axton Salim, Salim Group’s executive director.

Commenting on the partnership, Salim said, “We see that our partnership with WIR Group will bring us great opportunities for the growth and development of our business in the future. Through the adoption of the metaverse platform, we can explore the potentials and business opportunities that are unimaginable before.”

Meanwhile, Wirjatmo thanked Salim Group for its trust to collaborate and establish a joint venture with WIR Group, and underlined WIR Group’s commitment to keeping the trust by presenting leading technology solutions based on the company’s expertise and experience in developing metaverse technologies that have been recognized in many countries.

“We have the capability to build and develop virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) that will support Salim Group in entering the borderless digital era through the metaverse technology that we are developing,” said Wirjatmo.

He added, “With our expertise and experience in building and developing metaverse technology since 2009 to complete thousands of projects in the US, Germany, Spain, Nigeria, Singapore, Malaysia, Thailand, the Philippines, and Myanmar, WIR Group is confident in assisting the industry, including Salim Group, to enter and explore the metaverse world, to make innovations and breakthroughs, and to optimize every opportunity.”

Related Tags Southeast Asia Indonesia Partnership Metaverse WIR Group Salim Group
Share this article

Related Articles

View All
Metaverse Thailand now live on Bitkub Chain, to launch new feature 'Land Office'
Platforms Featured Southeast Asia
Metaverse Thailand now live on Bitkub Chain, to launch new feature 'Land Office'
May 18, 2022
By Teddy Cambosa
Millennium Hotels & Resorts jumps into the metaverse with the help of MullenLowe SG
Marketing Featured Southeast Asia
Millennium Hotels and Resorts jumps into the metaverse with help of MullenLowe SG
May 17, 2022
By Teddy Cambosa
Jakarta Fashion Week to hold first fashion show in metaverse
Platforms Featured Southeast Asia
Jakarta Fashion Week to hold first fashion show in metaverse 
May 4, 2022
By MARKETECH APAC
WIR Group to introduce Indonesia’s metaverse prototype
Technology Featured Southeast Asia
WIR Group to introduce Indonesia’s metaverse prototype
May 3, 2022
By Teddy Cambosa
TAT-Durian-Metaverse-Project
Marketing Featured Southeast Asia
TAT launches new virtual travel experience ‘Amazing Thailand Metaverse: Amazing Durian’
May 3, 2022
By Kathleen Murata
Tago launches ‘Tagoverse’, a metaverse for mental health
Platforms Featured Southeast Asia
Tago launches 'Tagoverse', a metaverse for mental health
April 19, 2022
By Teddy Cambosa
No posts found

Featured Articles

View All
MARKETECH APAC launches new features brand, MARKETECH APAC Reels
Main Feature Marketing APAC
MARKETECH APAC launches new features brand, MARKETECH APAC Reels
May 20, 2022
By MARKETECH APAC
Expert Up Close: Steve Tzikakis, Global CEO of Sitecore
Main Feature Technology Global
Expert Up Close: Steve Tzikakis, Global CEO of Sitecore
May 17, 2022
By MARKETECH APAC
MARKETECH APAC webinar discusses how loyalty strategies will drive greater returns in cookie-less world 
Main Feature Marketing Partners APAC
MARKETECH APAC webinar discusses how loyalty strategies will drive greater returns in cookie-less world
May 17, 2022
By MARKETECH APAC
Of VTubers and influencer marketing: The case of airasia’s Aozora Kurumi
Marketing Featured Southeast Asia
Of VTubers and influencer marketing: The case of airasia’s Aozora Kurumi
May 16, 2022
By Teddy Cambosa
Top Stories for April: New payment feature in SG nabs top spot
Main Feature Marketing APAC
Top Stories for April: New payment feature in SG nabs top spot
April 29, 2022
By MARKETECH APAC
MARKETECH APAC webinar discusses why now’s the time to go multiplatform in social advertising
Main Feature Marketing Partners APAC
MARKETECH APAC webinar discusses why now’s the time to go multiplatform in social advertising
April 25, 2022
By MARKETECH APAC
No posts found

Most Recent Articles

[Statement] AirAsia Ph June 4 2026
AirAsia pushes back against ‘false’ claims over Philippines AirAsia operations
June 4, 2026
Sharona Nicole Semilla
No posts found
Grab, UNIQLO are turning everyday Filipino app moments into fashion
June 4, 2026
Sharona Nicole Semilla
Mainland cosmetics brand JudyDoll opens first physical store in Hong Kong
June 4, 2026
Aliza Carmona
Hyundai Motor empowers integration of human potential, robotics innovation via new global campaign film
June 4, 2026
Julian Bartolome
Sony MAX’s ‘Laalo’ hits Mumbai streets in moving autorickshaw campaign via MOMS Outdoor
June 4, 2026
Julian Bartolome
Squeezing the algorithm? How Sharmaine and friends slipped ‘Brainrot marketing’ into Philippine advertising
June 4, 2026
Sharona Nicole Semilla
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards
  • NEXT Awards Series

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin