Bangkok, Thailand – South Korean webtoon production production company Contents Lab. Blue has announced the establishment of a local branch in Thailand to make webtoons solely for Thailand, as well as localising other existing webtoons.
In addition, they plan to develop new content and train artists. Based on their continuous successes within the Korean market, Contents Lab. Blue has founded the Thailand branch and is making the branch a foundation for an expansion into the global market.
Chanil Kim, director of the global division at Contents Lab. Blue said that they expect the founding of the Thailand branch would have a large effect on differentiating their webtoon production environment and process from others.
“With the assistance of this differentiation, we will maximise work efficiency and emphasise localisation works that are based on culture, language and sentimentality, and we plan to present content that is tailored solely for Thailand,” she added.
Furthermore, the company plans to diversify its content by means of launching various popular Korean webtoons and developing and securing foreign IPs. They have also proposed that they will lead the establishment of a global webtoon ecosystem by building infrastructure through active investments, promoting the discovery of content within Thailand and training amateur artists.
Meanwhile, Contents Lab. Blue’s CEO Youngto Go, added, “We have prepared a basic structure for international business expansion through the founding of Thailand and Japan branches. Based on this foothold, we will not only achieve outstanding results but also continuously extend our influence within the global market.”
