Hong Kong – upGrad, edtech platform across APAC, is boosting its growth in the Vietnam market with the launch of bilingual courses and local partnerships in the country. The company said this is to address the strong local demand for digital-first education as the country heads towards Industry 4.0.
The edtech has also recently appointed Ex-OYO Dushyant Dwibedy as the Vietnam country head with a mandate to build a strong local team, initiate corporate and university partnerships, and also to build long-lasting learning outcomes for the Vietnamese workforce.
Dwibedy said, “Ambition levels in Vietnam are soaring and we want to be at the heart of making career-changing courses as also being the lifelong learning partner for students and working professionals. Outside of our offerings in certification, diplomas, degrees, and doctorates, we also see a large market for our upGrad Abroad initiative as Vietnam is one of the larger markets for aspiring locals looking to go overseas for higher education.”
Mayank Kumar, co-founder & MD at upGrad, shared that country-wise local focus is the way to go forward as 35% of the company’s revenues will come from the International markets.
Zubin Gandevia, CEO for APAC at upGrad, commented, “We are assembling an advisory board here in Vietnam, forging strong partnerships with universities, and working on making all that we do very affordable, accessible, and career-changing for our learners. Vietnam offers very interesting opportunities and hence, our local and targeted focus will yield great results.”
