Connecting the CX Dots in 2023 Webinar Series

In building the ultimate customer experience, marketers have looked to technology and its advancements in finding new trends and strategies to rise above the market.

How can brands use CX as a competitive differentiator? We suggest, by making the most of conversational marketing, omnichannel journey mapping and understanding what intelligent and programmable emails can do for your business – let’s dive into these themes and learn from leading marketers how they are designing and delivering delightful CX.

Join us for this monthly webinar from April to June 2023, as MARKETECH APAC, in partnership with MessageBird, gather top marketing leaders across Southeast Asia in this exciting series. Together, let’s focus on things that matter!

Webinars

Messaging-Led Engagement: The New Frontline of Customer Experience

November 25, 2025

|

11:00 am

UTC+08

Global Conversations, Local Impact: Mastering Regional Communication Strategies

June 17, 2025

|

11:00 am

SGT

What’s NEXT in Marketing: Customer Engagement in 2025

February 13, 2025

|

11:00 am

SGT

Mastering Conversational Marketing in the Era of Mobile Messaging

October 3, 2024

|

2:00 pm

SGT

Programmable Email: Connecting the CX Dots in 2023

June 21, 2023

|

2:00 pm

SGT

Omnichannel Journey Mapping: Connecting the CX Dots in 2023

May 25, 2023

|

2:00 pm

SGT

Access on Demand

Messaging-Led Engagement: The New Frontline of Customer Experience

November 25, 2025

|

11:00 am

UTC+08

By 2026, messaging will stand at the heart of customer engagement, reshaping how brands build trust and loyalty. Consumers across Southeast Asia and Australia are shifting away from ads and emails toward real-time, two-way interactions that feel human and personal. This webinar, held last 25 November 2025 at 11:00 AM (UTC+08), explores why messaging apps are becoming the preferred channel for brand conversations — and how conversational engagement delivers stronger relationships and higher satisfaction compared to traditional marketing. Learn how leading retail, eCommerce, and BFSI organisations are using one-to-one, personalised communication at scale through omnichannel strategies that blend chat, voice, and digital platforms like WhatsApp to create seamless, connected customer journeys from the first touchpoint onward.

https://marketech-apac.com/webinars/messaging-led-engagement-the-new-frontline-of-customer-experience/

Abbas Hussain

Head of Ecommerce

|

Beiersdorf

Leandro Ignacio

Head of Digital Consumer Experience

|

Nestlé Nutrition

Giann Vega

E-Commerce Head & Digital Data Transformation Lead

|

PepsiCo

Jim Guzman

Digital Director

|

Unilab

Ian Colvin

Chief Strategy Officer

|

Greenpark

Test Speaker

Head of Marketing

|

Test Company Test

Global Conversations, Local Impact: Mastering Regional Communication Strategies

|

What’s NEXT in Marketing: Customer Engagement in 2025

|

Mastering Conversational Marketing in the Era of Mobile Messaging

|

Programmable Email: Connecting the CX Dots in 2023

|

Omnichannel Journey Mapping: Connecting the CX Dots in 2023

|

Partners

MessageBird

MessageBird’s mission is to create a world where communicating with a business is as easy as talking with a friend. We power communication between businesses and their customers — across any channel, always with the right context, and on every corner of the planet. If you’ve ever ordered takeaway, returned a package, contacted customer service, or requested a login code, it’s almost guaranteed your interactions have been powered by MessageBird’s technology.