Hong Kong – The Hong Kong government has reiterated its preference for industry self-regulation and targeted enforcement measures to manage unsolicited marketing calls, while pledging
Singapore – Digital travel platform Agoda has expanded its travel planning capabilities with a suite of new features, including real-time flight updates, AI-powered hotel discovery
Malaysia – Malaysia’s marketing landscape is at an inflection point. With AI accelerating the pace of campaign planning and execution, consumers raising the bar on
Singapore – New research from AI-powered customer data cloud Amperity shows that artificial intelligence is increasingly shaping consumer purchase decisions, weakening traditional brand loyalty, and
Thailand – WildAid Thailand and BBDO Bangkok have introduced “Team Shark”, a campaign designed to channel growing online scrutiny over shark fin consumption into a
Thailand – Thailand’s Department of Business Development (DBD) is investigating three food delivery applications serving Chinese communities to determine whether their operations comply with Thai
Hong Kong – AS Watson Group has launched the ‘AS Watson brand lab’, a data-driven platform for brand creation and scaling designed to systematically identify,
Hong Kong – AIA has rolled out “Protection Comes in Many Ways”, a campaign created with BBDO Hong Kong that uses long-form storytelling and emotional
Vietnam – BOSS Coffee and Dentsu Creative Vietnam have launched ‘BOSS MODE: ON’, a campaign for the brand’s new energy drink that celebrates the blue-collar
Singapore – Omnicom Media has unveiled a new strategic framework designed to help marketers navigate an increasingly fragmented media landscape and improve advertising effectiveness by
