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Marketing

Football fever hits Free Fire as “Fire Kickoff” global campaign starts June 5

Singapore — Garena Free Fire is bringing football fans together with their brand-new global campaign “Fire Kickoff,” featuring themed gameplay, exciting challenges, and exclusive rewards

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June 3, 2026
Marketing

Simmons redefines sleep category with new “Bring On The Day” regional campaign

Singapore — Simmons is challenging traditional sleep marketing with the launch of its new Beautyrest campaign, “Bring On The Day,” which shifts the focus from

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June 3, 2026
Marketing

Circles.Life debuts brand mascot to champion Singaporean telco lifestyle in new campaign

Singapore — Circles.Life has unveiled ‘Circo,’ a new brand mascot designed to embody the bold, unconventional Singaporean lifestyle of maximizing value in everyday life, as

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June 3, 2026
Marketing

Smokers urged to rethink tobacco use in new World No Tobacco Day campaign in India

India — The Indian Cancer Society (ICS) launched a new awareness campaign for World No Tobacco Day, using a mix of emotional and rational messaging

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June 2, 2026
Marketing

Ankur Damani joins Tupperware as Commercial Director to accelerate brand’s growth in India

New Delhi, India — Tupperware has appointed Ankur Damani as the Commercial Director for India as the brand aims to strengthen its commercial capabilities and

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June 2, 2026
Marketing

Australia Post appoints Accenture Song to leverage marketing capabilities via AI-powered media solutions 

Australia — Australia Post is strengthening its marketing capabilities through a new media agency of record, Accenture Song, as the organisation looks to leverage artificial

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June 2, 2026
Marketing

ACRF taps 303, Mediahub for new fundraising campaign to boost cancer research awareness

Perth, Australia — The Australian Cancer Research Foundation (ACRF) has appointed Mediahub and creative agency 303 to lead a new campaign designed to boost public

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June 2, 2026
Marketing

Australian gov’t, Ogilvy launch awareness campaign to debunk ‘menopause transition’ stigma

Sydney, Australia — As part of its first-ever national effort to raise awareness around perimenopause and menopause, the Australian Government has launched the “Could This

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June 1, 2026
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