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Google Cloud introduces new AI innovations for retailers, announces integration with Accenture
Technology

Google Cloud introduces new AI innovations for retailers, announces integration with Accenture

Retailers can now deploy the ai.RETAIL platform on Google Cloud, meaning it is extended to Google Cloud’s trusted infrastructure and is integrated with multiple Google Cloud products and capabilities.

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March 24, 2023
Sprinklr announces new features for multiple product suites, to improve omnichannel CX
Technology

Sprinklr announces new features for multiple product suites, to improve omnichannel CX

Sprinklr Service is a comprehensive, AI-powered contact centre as a service (CCaaS) platform that enables agents to serve customers across digital, social and voice channels seamlessly, delivering quick resolution of customer queries at lower cost of operations.

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March 23, 2023
Sydney Airport launches new brand identity, integrated campaign for luxury precinct SYD X
Marketing

Sydney Airport launches new brand identity, integrated campaign for luxury precinct SYD X

The brand identity, called ‘The Space Between’ represents the space between borders, where SYD X operates – outside the realm of the everyday.

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March 23, 2023
Vistar Media, Broadsign announce mutual integration of mediation layers for OOH media
Technology

Vistar Media, Broadsign announce mutual integration of mediation layers for OOH media

Through the partnership, it allows both companies to have an open and fair play auction regardless of which firm’s mediation layer is used, and lowers the operational burden for media owners while facilitating advertiser access to OOH inventory.

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March 22, 2023
Adobe announces new generative AI models to improve CX delivery for businesses
Technology

Adobe announces new generative AI models to improve CX delivery for businesses

The new AI models will be part of Adobe Sensei’s collection of enterprise applications which enables customers to work and collaborate in new ways.

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March 22, 2023
Mindshare, impact.com strengthen partnership in developing affiliate, partnerships industry in APAC
Marketing

Mindshare, impact.com strengthen partnership in developing affiliate, partnerships industry in APAC

With both teams running local operations in key markets like Singapore, Indonesia, Malaysia, China, and Japan, they are now able to provide influencer and content expertise as a unique value-add to clients beyond traditional online advertising channels.

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March 21, 2023
PubMatic appoints ex-Roku Sandro Catanzaro as new VP of product management, CTV, video
Marketing

PubMatic appoints ex-Roku Sandro Catanzaro as new VP of product management, CTV, video

In his new role, Catanzaro will lead a team of seasoned product managers to further develop and execute product plans, ensuring that the company continues to drive innovation for an increasingly sophisticated and diverse CTV and video market.

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March 21, 2023
What happens when someone hires from social media? JobStreet PH pokes fun at it with these ads
Marketing

What happens when someone hires from social media? JobStreet PH pokes fun at it with these ads

The ads, conceptualised by local creative agency GIGIL, feature a series of hilarious situations when an employer interviews someone from social media.

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March 17, 2023
Tiger Beer unveils retro-modernist campaign, dramatising beer brewing process
Marketing

Tiger Beer unveils retro-modernist campaign, dramatising beer brewing process

The campaign, once again conceptualised by Publicis Groupe’s Le Pub, doubles down on the 80s nostalgia that is trending again amongst Gen Z. Bold, simple, sometimes over-the-top but also somewhat familiar.

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March 17, 2023
Technology

Around 60% of brands struggle with ineffective AI for customer service

According to the research, 62% of brands acknowledge the inconsistencies in their digital customer communication. This includes not being able to communicate the same information and unable to stay true to their brand voice.

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March 17, 2023
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