Teddy Cambosa
As consumer expectations shift and digital touchpoints multiply, the brands that win will be those that speak the local language – not just in words, but in meaning.
Developed over five years, the new offering formalises what was previously an internal methodology into a core service. It aims to help businesses test bold ideas, measure real-world impact, and make confident, evidence-based decisions without relying on guesswork.
The appointment comes as LEGOLAND Malaysia continues to position itself as a must-visit destination for immersive, play-fuelled experiences that spark curiosity, foster creativity, and bring families together.
Del Monte Foods said it has reached a restructuring support agreement (RSA) with a group of lenders holding some of its term loan debt. Under the RSA, the lenders have agreed to support a going-concern sale process that aims to maximize value for stakeholders.
Each episode features dramatic reenactments of real cases reported to the Royal Malaysia Police (PDRM), covering scams such as phone fraud, romance scams, bogus parcel deliveries, fake investments, job offer deceptions and cash prize swindles.
Archetype Malaysia won the pitch by impressing Guinness with its strategic thinking, strong cultural insights, and “earned-first” creative approach.
Australia’s oldest national chicken chain is backing the launch with a cheeky, nostalgia-driven campaign designed to remind customers that Reds is about more than just roast chicken.
Continuing the momentum of its 2024 campaign, the new initiative takes a more intimate and human-centred approach by focusing on four real-life personalities from Singapore, Malaysia, Indonesia, and Hong Kong.
Brett will take on the expanded role while continuing as CEO of Ogilvy PR Australia and New Zealand (ANZ) and Ogilvy Health Australia. He will remain based in Sydney.
The exhibit opened on Friday with a striking visual spectacle: 50 Pink Guards marching in formation alongside Young-hee and Chul-su, the towering, sinister dolls who have become symbols of the franchise.
