Marketing
In a brave new world, trust is the most precious commodity in advertising
Trust has always been essential to advertisers, but it’s now more important, and difficult to achieve than ever.
July 5, 2022
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MARKETECH APAC
Platforms
The ‘everyday creator’: Let’s talk about the creator economy
From purchase reviews to how-to videos to self-help discussions, digital platforms make it easier than ever for people to enter the creator economy.
June 22, 2022
Technology
How to hunt for the ‘hottest’ data to make your app shine
With the growth of the industry coupled with the volatile landscape of privacy, it is extremely important for app marketers and developers to make data-driven strategic decisions.
June 9, 2022
Technology
Only half of Gen Zs say they have control over personal data
New report reveals Gen Z ranks online privacy as being ‘less important’ to them than other generations.
June 8, 2022
Marketing
Digital marketing in Australia’s higher education lagging behind: report
Siteimprove launched the ‘2022 Australian Higher Education Digital Marketers Survey’ which explores recent trends in Australian higher education and how those have impacted digital marketing strategies.
June 6, 2022
Marketing
Why optimising attention drives digital campaign conversions
It is essential to consider how relevant the ads are to the consumers to drive greater attention.
June 6, 2022
Main Feature
MARKETECH APAC launches new features brand, MARKETECH APAC Reels
MARKETECH APAC will now be bolstering exclusive video content to deliver the leading industry news and trends in marketing and tech in the region.
May 20, 2022
Marketing
Sisense report reveals data ‘gold’ for building loyalty and retaining customers
The report highlights data professionals in the APAC region seeing data and analytics as valuable to digital transformation and future-proofing their business.
May 19, 2022
Marketing
Five ways marketers can satisfy their ‘sweet tooth’ in a cookie-less world
Brands are facing their biggest challenge yet — balancing customers’ desires for personalised interactions while fiercely protecting customer privacy.
April 27, 2022
Main Feature
Top Stories for March: Social commerce startup in PH comes out on top
Startups in social commerce and market research make it big this month. Check out the Top Stories for March.
March 31, 2022