Main Feature
How data helps unlock new business revenue streams
How have organisations used data analytics to defeat adversity and generate revenue?
January 20, 2022
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MARKETECH APAC
Main Feature
What’s NEXT: How businesses and brands can thrive in metaverse
Metaverse is going to take the world by storm. There’s no better time than now to jump into this game-changing platform and leverage the ways it can amplify your brand’s value.
January 20, 2022
Marketing
How one iconic bakery brand embraced digital to turbocharge customer loyalty
Working with bakery brand COBS Bread, a leader from consumer engagement Cheetah Digital shares how a well-built loyalty program can spell success for scaling growth in the long run.
January 19, 2022
Marketing
Blueseed Group invests 7-figure sum in startup online retailer
The Group said it will help with the transformation of the online retailer into Vietnam’s next retail champion.
January 17, 2022
Main Feature
Why marketers should say no to ‘renting’ customer data
There is life after the death of the cookie, and the solution boils down to genuinely giving value to customers in order to kickstart data exchange.
January 14, 2022
Main Feature
MARKETECH APAC’s Top 5 Stories for December: APAC content marketing agency bags top spot
An amazing mix of top stories to close our 2021 with a bang. Take a look.
December 31, 2021
Technology
What’s NEXT: Moving beyond static ads by leveraging programmatic creative management platforms
One of the hindrances in delivering excellent digital creatives is the lack of collaboration between creatives and media – stemming from not having creative technology in place.
December 22, 2021
Marketing
What’s NEXT: Predictions for customer experience in 2022
As we approach 2022, brush up on the trends that are sighted to be the big in CX as hybrid starts to become the preferred experience.
December 21, 2021
Marketing
What’s NEXT: Creating a business case for ad fraud detection
Ad fraudsters have no place to be in our 2022 marketing plans. As fraudsters grow more sophisticated, so should our protection strategies.
December 17, 2021
Main Feature
What’s NEXT: The top personalization strategy for the increasingly nuanced consumer
During MARKETECH APAC’s panel discussion on the future of digital marketing, marketing leaders from the airline, imaging, and F&B industry unanimously agree on the top strategy brands must adopt in personalization to stay above the fast changes this pandemic.
December 16, 2021