Singapore – Omnicom Media agency OMD has been appointed as the media agency for Qantas Group across Asia following a pitch process, expanding its existing relationship with the airline group in the Asia-Pacific region.
Under the appointment, OMD will handle media strategy, planning and buying for Qantas and Jetstar across Singapore, Thailand, Indonesia, the Philippines, Hong Kong, Taiwan and Japan. The agency will also manage regional campaigns, with Singapore and Japan serving as key hubs.
The appointment consolidates Qantas Group’s media remit across APAC with OMD, building on a relationship between the two companies in Australia and New Zealand that began in 2015.
Charlotte Lee, President, OMD APAC, said, “This expansion and consolidation reflect the strength of our partnership with Qantas and the trust we have built together across the APAC region over many years. As consumer journeys become increasingly fragmented and new purchase pathways continue to emerge, data, technology and innovation are critical to helping brands stay connected to their audiences.”
She added, “By combining our industry-leading tools and technology with world-class talent and capabilities, we are able to simplify complexity, unlock growth opportunities, and create more meaningful connections between Qantas and its customers.”
