Singapore — Maybank Singapore has launched a four-month activation across Singapore’s Circle Line in partnership with Stellar Ace, extending its ‘Served Your Way’ campaign to one of the country’s busiest transport networks.
Running from July 2026, the activation is designed to create an immersive commuter experience across stations and trains, reaching more than 16 million passenger journeys each month. The initiative also coincides with the completion of the Circle Line, marking a significant milestone in Singapore’s public transport network.
Building on the momentum of its 2025 campaign, which saw 65 Maybank-branded buses operating across Singapore, the bank is now bringing its signature yellow identity to the MRT network to strengthen everyday connections with consumers.
The Circle Line links several of Singapore’s key interchanges, including Bishan, Serangoon, HarbourFront and Bayfront, making it one of the island’s most connected transport routes.
Through the activation, Maybank aims to reinforce its commitment to serving customers through meaningful touchpoints that connect communities, businesses and destinations.
According to Annie Lee, Head of Country Corporate Office at Maybank Singapore, the activation reflects the bank’s purpose of humanising financial services while celebrating the connectivity enabled by the completed Circle Line.
“The completion of the Circle Line is a reminder of how connectivity brings people, businesses, and communities closer together. These are values that resonate strongly with us,” shared Lee.
Meanwhile, Stellar Ace said the partnership demonstrates how out-of-home campaigns can create memorable experiences by engaging audiences throughout their daily journeys.
“The completion of the Circle Line brings people, places, and opportunities across Singapore closer together. We are delighted to partner Maybank, bringing its ‘Served Your Way’ campaign to commuters across the Circle Line network,” said Tony Heng, President of Stellar Ace.
“By bringing together stations and trains across the network, we are demonstrating how brands can engage consumers through shared everyday journeys to create memorable moments that stay well with commuters,” added Heng.
For the next four months, commuters across the Circle Line will encounter Maybank’s ‘Served Your Way’ campaign as part of a network-wide experience designed to celebrate connection, accessibility, and the role brands can play in everyday life.
