Tag: brand activation
Makati City, Philippines – Champion Detergent, in collaboration with TBWA, recently staged ‘The Art of Dining’ activation in Makati, fusing art, culture, and product messaging in an immersive experience. The event featured Champion’s cleaning products alongside hand-crafted, garment-inspired table napkins...
Manila, Philippines – Jollibee marked its presence at the 2026 Panagbenga Festival in Baguio with a series of brand activations spanning parade participation, campus sampling, in-store promotions, and sustainability initiatives. The quick service restaurant chain joined the festival’s large float competition...
The acquisition brings together two independent agencies with complementary capabilities across brand activation, social content and experiential marketing.
Under the partnership, dentsu Malaysia will be responsible for leading creative work on selected campaigns, with a focus on creative storytelling and execution for new product launches and brand activations across multiple platforms in Malaysia.
Designed, conceptualised and executed by GOVT Singapore, the activation features various interactive installations of Asahi Super Dry’s multiple products, as well as an Asahi Super Dry hospitality zone with masterclass sessions.
MARKETECH APAC spoke exclusively with CCAC, alongside Ace Saatchi & Saatchi, to discuss the collaborative effort on the creation of ‘Carrier Cool Spot’ and the broader implications of this innovative project for experiential marketing and urban design.
The one-of-a-kind event introduced Guinness Draught in a Can into the Malaysian market, in a fully immersive and experiential way.
Traffik has signed clients Dunlop, Rolex and Diageo for their brand activations at the 2022 Australia Open.
