IKEA Indonesia appoints H+/i-dac Indonesia as media agency

Jakarta, Indonesia — IKEA Indonesia has appointed H+/i-dac Indonesia as its media agency of record following a competitive regional pitch, as the retailer looks to strengthen customer engagement and accelerate growth through more data-driven media strategies.

Under the two-year mandate, i-dac Indonesia, part of Hakuhodo International Indonesia, will lead the account locally while working closely with H+’s regional network to deliver integrated media planning and execution across the Indonesian market.

The appointment reflects IKEA Indonesia’s focus on creating more connected and customer-centric experiences as consumers increasingly move between digital and physical touchpoints.

Through the partnership, H+/i-dac Indonesia will support IKEA Indonesia’s long-term growth ambitions by enhancing media effectiveness, improving audience engagement, and delivering measurable business outcomes.

Muhammad Taufiqurrakhman, Country Marketing Manager at IKEA Indonesia, said the agency stood out during the pitch through its understanding of consumer behaviour, known as the Japanese “Sei-Katsu-Sha” philosophy, alongside its data-driven full-funnel approach that links media investments to retail performance.

“The team who will serve us are young professional teams who are really passionate to work on our brand. We believe this partnership will support IKEA growth and help us deliver greater value to the consumers we serve,” said Taufiqurrakhman. 

Fitri Rizayati, Managing Director of i-dac Indonesia, shared, “We are delighted to partner with IKEA Indonesia as they continue to evolve and strengthen their connection with consumers across the country. By combining strategic thinking, data, technology, and a deep understanding of  consumer behavior, we look forward to helping create meaningful customer experiences that  drive measurable business impact.” 

Meanwhile, Devi Attamimi, Group CEO of Hakuhodo International Indonesia, noted that IKEA is a brand that resonates strongly with Indonesian consumers, adding that the partnership presents an opportunity to apply the agency’s Value Design approach to support both business growth and customer value.

“We look forward to bringing our Value Design thinking into this partnership to help IKEA continue growing in ways that create value for both the business and the people it serves”, said Attamimi. 

The appointment further strengthens H+/i-dac Indonesia’s regional portfolio, which includes brands such as Netflix, while reinforcing H+’s commitment to helping brands navigate an increasingly dynamic media landscape through integrated and data-led solutions.