Hong Kong – Ahead of the Hong Kong Football Festival 2026, DBS Hong Kong has partnered with the Tung Wah Group of Hospitals (TWGHs) to bring an interactive football programme to children, promoting sports participation and community engagement.
The initiative comes as Hong Kong prepares to host the Hong Kong Football Festival 2026, where DBS Hong Kong is the diamond sponsor and banking partner for the opening match between Manchester City and FC Internazionale Milano.
As part of the campaign, DBS Hong Kong hosted a community football event featuring Matt Orr, the bank’s “Score Together with DBS” campaign ambassador and Hong Kong representative football team player, alongside local footballer Philip Chan. The pair led football activities and shared techniques with participating children to encourage teamwork and sportsmanship.
The campaign also marks Orr’s appointment as ambassador for the “Score Together with DBS” campaign, which draws on themes of teamwork and collaboration to reinforce the bank’s messaging around supporting customers through different stages of their financial journeys.
The programme builds on DBS Hong Kong’s longstanding partnership with TWGHs in community development. More than 20 children from TWGHs’ nursery schools participated in football games and activities during the campaign launch.
As part of the broader initiative, DBS Hong Kong will also invite 100 primary school students from TWGHs’ Community Service Centres to Kai Tak Stadium on 31 July 2026 to watch Manchester City’s open training session, giving them an opportunity to experience professional football training ahead of the Hong Kong Football Festival.
Alphae Chen, Managing Director and Head of Group Marketing and Communications at DBS Hong Kong, said, “Football is more than just a sport; it is a universal language that connects people across cultures and geographies. DBS Hong Kong is delighted to support the ‘Hong Kong Football Festival 2026’ and share this passion and vitality with the wider community. Over the years, DBS Hong Kong and Tung Wah Group of Hospitals have maintained a close partnership in community development.
He added, “Through this major sporting event, we hope to bring football and the spirit of sportsmanship into the community, inspiring more young people to pursue their dreams with courage.”
Through the campaign, DBS Hong Kong aims to encourage greater youth participation in sports while extending its community engagement efforts around one of Hong Kong’s major sporting events.
