Aleph appoints Arshan Saha as new Regional Director to drive APAC digital growth

Kuala Lumpur, Malaysia — Aleph has appointed Arshan Saha as Regional Director for Asia-Pacific (APAC), strengthening its leadership team as it looks to accelerate digital advertising growth across the region.

In his new Singapore-based role, Saha will lead on expanding the Aleph’s regional strategy and operations across APAC, including Malaysia, strengthening platform partnerships and helping advertisers and partners unlock greater value across diverse markets.

Saha joins Aleph from WPP Media, where he most recently served as Chief Executive Officer (CEO) for Singapore and Malaysia while also leading media management and delivery across the Asia-Pacific, Middle East and Africa (APMEA) region. During his tenure, he led initiatives across addressable media, influencer marketing and commerce while driving operational excellence and media accountability.

With more than 17 years of experience in the advertising industry, Saha has built and scaled data-driven businesses across key Asia-Pacific markets, including China, India, Australia and Southeast Asia. He is also recognised for his expertise in ad-tech, platform partnerships and digital innovation.

Commenting on his appointment, Saha shared, “APAC is at the heart of the next wave of digital transformation, and the opportunity to lead Aleph’s growth across this incredibly diverse and fast-moving region is one I’m delighted to take on.”

“Aleph’s combination of global scale, exclusive platform partnerships, and deep local execution is unmatched, and I look forward to working alongside our talented teams across the region to unlock new possibilities for our partners, our clients, and the wider digital ecosystem,” added Saha. 

The appointment forms part of Aleph’s broader strategy to deepen its presence across APAC and strengthen connections between global digital platforms and local advertisers throughout the region.

Aleph operates across more than 130 high-growth markets and over 90 offices worldwide, leveraging exclusive partnerships with more than 55 digital platforms to help businesses scale through local expertise and global reach.

Through its network, Aleph provides brands and advertisers access to a portfolio of major digital platforms, including Uber, X, Pinterest and Reddit, helping businesses navigate local markets while enabling global platforms to scale more effectively across high-growth regions.