Singapore – Jewel Changi Airport has launched Celebrate Jewel Blooms with LEGO Botanicals, transforming the retail and entertainment complex into what organisers describe as Southeast Asia’s largest LEGO Botanicals showcase ever staged inside a mall.
Running from 26 May, the installation stretches across Jewel’s Forest Valley and Canopy Park, combining large-scale floral displays, interactive activities, retail promotions, and fashion collaborations built around the LEGO Botanicals and LEGO Icons collections.
At the centre of the attraction are towering two-metre LEGO rose installations positioned against the backdrop of the Rain Vortex, alongside whimsical plant sculptures and botanical-themed displays woven throughout the complex’s indoor greenery.
The larger experience unfolds at Canopy Park, where visitors move through themed environments inspired by global garden aesthetics, from Japanese zen landscapes to Mediterranean courtyards and English countryside settings.
The displays recreate scenes from LEGO Icons sets including the Tranquil Garden, Fountain Garden, and Autumn Cottage Garden collections using intricately assembled brick structures, floral sculptures, koi ponds, pergolas, and topiary-style installations.
“We are delighted to debut Southeast Asia’s largest LEGO Botanicals showcase here at Jewel,” said Lee Ching Wern, Chief Executive Officer of Jewel Changi Airport.
“This collaboration reflects Jewel’s ongoing efforts to create distinctive experiences to delight visitors,” Lee said.
“By reinterpreting Jewel’s iconic indoor environment through the creative lens of LEGO, we are offering visitors a fresh and inspiring way to experience familiar spaces,” she added.
Beyond the installations, the LEGO Group has partnered with the Singapore Fashion Council on a fashion showcase featuring local designers including Joanna Lim, Sabrina Goh, and Kha Ngo.
The designers created runway pieces incorporating LEGO Botanicals elements into wearable fashion, blending sculptural floral forms with experimental materials and textures.
“Through Celebrate Jewel Blooms with LEGO Botanicals, we wanted to create an experience that encourages people to slow down and explore together in a playful and meaningful way,” said Nina Patricia Da Costa, General Manager for Singapore, Malaysia, and Travel Retail APAC at the LEGO Group.
“At the LEGO Group, we believe play has the power to spark creativity, foster connection and inspire imagination across generations,” Da Costa said.
The activation also includes a stamp rally spanning seven locations throughout Jewel, a LEGO pop-up retail store, and a slate of shopping promotions tied to spending thresholds and Canopy Park attractions.
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