Singapore –Jewel Changi Airport is set to open a Disney Cruise Line-themed spectacle in time for the year-end holidays. ‘The Gift of Disney Cruise Line at Jewel’ event will run from Nov. 8, 2024 to Jan. 2, 2025 at Canopy Park, Jewel’s topmost floor.

The spectacle comprises interactive displays in seven themed areas inspired by Disney Adventure, an upcoming cruise ship that homeports in Singapore next year. It features photo installations of iconic characters from Disney, Pixar, and Marvel.

Inspired from Disney Adventure’s Imagination Garden, the installation features a hedge maze, where visitors will be welcomed by a life-sized Sorcerer’s Apprentice Mickey statue. At Foggy Bowls area, Big Hero 6’s Baymax stands amidst a San Fransokyo Street-themed landscape.

As part of its partnership with Disney Cruise Line, Jewel is offering limited-edition collectibles, which customers can purchase with a S$60 single receipt. The items include a sling bag, duffel bag, travel organiser, and luggage.

Visitors can also get the chance to win a 4-day, 3-night cruise vacation on the Disney Adventure. Additionally, if they arrive wearing Disney, Pixar, or Marvel outfits, they will be granted free access at Canopy Park on Nov. 16 and 17.

James Fong, chief executive officer of Jewel Changi Airport Development, said “Jewel Changi Airport continues to redefine the holiday season, and this year is no exception. We’re thrilled to be the first destination in Southeast Asia to present this Disney Cruise Line-inspired experience. The installations at Canopy Park are designed to offer a taste of the magical moments that await onboard the Disney Adventure. We look forward to delighting visitors of all ages with this truly special festive extravaganza at Jewel.”

“The excitement and energy from consumers in the region for the Disney Adventure is unmatched. We hope this festive showcase at Jewel Changi Airport brings joy to local and international visitors, while also offering a glimpse of a magical Disney cruise vacation at sea as we look forward to the ship’s maiden voyage next December,” Sarah Fox, vice president and regional general manager for Southeast Asia at Disney Cruise Line, commented.

Singapore – Jewel Changi Airport (Jewel) has signed a three-year partnership with Trip.com to enhance Singapore’s appeal as a premier travel destination, offering new and immersive travel and leisure experiences for visitors.

Through this partnership, Jewel will utilise Trip.com’s vast global network to attract a broader international audience, boosting travel to Singapore and increasing visitor numbers to Jewel. Meanwhile, as Trip.com expands its global footprint, this collaboration will also enhance its brand visibility among Jewel’s diverse mix of international and local guests.

As part of the new co-marketing initiatives, Jewel will launch targeted campaigns on Trip.com to drive more visitors to Canopy Park and boost spending at Jewel’s premium retail offerings.

Jewel and Trip.com will also launch a new ‘Trip.com Light & Music Showcase’ in October, designed by renowned Los Angeles-based water feature designer WET. The showcase, inspired by Trip.com’s mission to enhance global travel experiences, will feature a captivating narrative centred on travel, offering a visually and auditorily immersive experience aimed at connecting audiences worldwide.

Additionally, visitors can look forward to more new immersive experiences. Starting 7 October, Trip.com will launch “Traveller’s Wonderland,” an interactive travel-themed pop-up event set within Jewel’s lush indoor gardens.

“Traveller’s Wonderland,” a first-of-its-kind experiential display, will transport visitors on a global journey without leaving Jewel. The exhibit will highlight iconic attractions from China, Japan, the United Kingdom, and Thailand—top travel destinations for both Singaporean and international travellers. Through four immersive displays, visitors will experience vibrant cultures and stunning landscapes, providing numerous photo opportunities.

To complement “Traveller’s Wonderland,” a social media event will offer visitors the chance to win prizes by sharing their photos from the exhibit. Prizes include flight coupons, Jewel’s Canopy Park tickets, and travel merchandise. Trip.com app users can also take part in an online scratch card game for a chance to win a trip for two to Australia, tickets to Universal Studios Japan, and more.

James Fong, CEO of Jewel Changi Airport Development, said, “We are pleased to partner Trip.com in our efforts to drive tourism in Singapore and promote Jewel as a must-visit destination to international travellers through Trip.com’s global reach. The synergy between our two brands presents opportunities for strategic collaboration, and we are confident of solidifying Jewel’s position as a premier destination for travellers through the various co-marketing initiatives.”

Bo Sun, chief marketing officer of Trip.com Group, added, “The Jewel Rain Vortex is an iconic global attraction, and Trip.com is thrilled to partner with Jewel Changi Airport to create immersive new experiences that elevate the travel journey. This collaboration will allow us to engage with and delight visitors of all ages from Singapore and around the world, and we look forward to debuting this spectacular experience in October.”

This partnership comes as Jewel Changi Airport experiences significant growth, with footfall up nearly 15% and foreign visitors increasing by over 20% from January to June 2024. In August, Jewel set a record with more than 1 million visitors during the National Day weekend.

Singapore – Changi Airport Group (CAG) has organised a sing-along event in Jewel Changi Airport to bring together Swifties, Taylor Swift’s fans, in celebration of their wildest dreams ahead of the superstar’s upcoming concert in Singapore. 

The enchanting initiative, solely endorsed by CAG, is made in collaboration with local singer and avid Swiftie Joie Tan and local band 53A. It is free for all Swifties who would like to experience a night of fun under the starlight amidst the lush greenery of the iconic Forest Valley at Jewel Changi Airport. 

Expected to become the largest Swifties’ event in Singapore, fans can sing along to their idol’s biggest hits and commemorate the sparkling night with exclusive friendship bracelets from CAG. 

Prior to this, CAG had also put out a call on its social channels for Swifties to join and invite Taylor Swift to check out the new forest at Jewel by posting their videos and photos taken on the iconic spot and tagging the superstar on it. 

Kelvin Ng, vice president of corporate and marketing communications at CAG, said, “Through her songs, Taylor Swift has been connecting and touching fans all over the world. We wanted to create a chance for fans, both local and from the region, to come together and celebrate Taylor ahead of her Eras Tour in Singapore. With its verdant forest stretching across five storeys and beautiful views from any spot, we think the Shiseido Forest Valley in Jewel would be an enchanted venue for Swifties to mingle, have fun, and make the whole place shimmer.”

CAG will also be giving out deals to welcome tourists and local Swifties alike that are coming to Singapore for the sell-out concert. By simply showing their concert tickets, they can avail shopping and attraction vouchers and promo codes at participating stores in the airport.