MoleMap appoints Bread Agency to lead social media across ANZ

Australia – MoleMap has appointed independent creative shop Bread Agency as its social media agency partner across Australia and New Zealand, as healthcare brands in the region ramp up digital engagement amid rising consumer attention on preventative care.

The partnership follows a competitive review and will see Bread Agency oversee MoleMap’s social media strategy, creative campaigns, influencer marketing, content production, and community management across both markets.

MoleMap operates more than 100 clinics across the two markets, offering digital skin checks and mole-mapping services aimed at early melanoma detection.

“We were impressed by Bread Agency’s social expertise and strategic thinking,” said Duncan Armour, Chief Marketing Officer at MoleMap.

“The team demonstrated a clear understanding of our clinical-first approach and how to translate that into trusted, effective social experiences that engage patients and referrers alike,” Armour said.

For Bread Agency, the account adds another health-focused client to a market increasingly crowded with agencies promising commerce-led social strategies and measurable engagement metrics. 

“We’re excited to spearhead the next phase of MoleMap’s growth,” said Amaury Treguer, Co-Founder of Bread Agency.

“The work MoleMap does in detecting and preventing melanoma and skin cancer is deeply meaningful, and we’re proud to help amplify that mission through thoughtful and impact-driven social campaigns, making MoleMap a must-habit for health-conscious Aussies and Kiwis,” Treguer said.

He added, “I’m especially thrilled to work with Duncan again—this is the fifth time we’ve partnered over the last 16 years across multiple businesses. That shared history and mutual trust make this collaboration even more powerful.”