Honda Australia names WiredCo. as new social, content agency

Australia – Honda Australia has appointed WiredCo. as its new social and content agency following a competitive pitch process.

Under the appointment, WiredCo. will become part of Honda Australia’s agency village and lead social and content strategy across the brand’s portfolio, which includes cars, motorcycles, power equipment, and marine products.

The move comes as Honda Australia prepares for a series of new product launches and a broader repositioning of the brand in the local market.

“What a dream team and remit to be part of as we bring Honda back into culture…It’s going to be a big year for the brand, and social is going to play a huge role putting it back on the agenda. So, the thinking and work must deliver on that,” said WiredCo. Managing Director and Partner David Kennedy-Cosgrove.

Honda Australia is also advancing its electrification strategy, with plans to introduce expanded hybrid offerings across its CR-V and ZR-V ranges, as well as its first battery electric vehicle, the Super-ONE, and the upcoming all-new Prelude model.

Honda Australia General Manager Brand, Marketing and Digital Eva Barrett said, “Honda has been an important part of Australian culture for almost 60 years – everybody has a Honda story. As Honda Australia enters a new electrified era, spearheaded by our market-leading e:HEV, we want to help create new stories and stir the same emotions today as we have in the past.”

WiredCo. is an independent Australian agency recognised for its work across brand and performance marketing, with clients including Mutti, Peters Ice Cream, Pizza Hut, Boost Mobile, Viva Leisure, Red Bull, THE ICONIC, and Indeed.