WPP Media takes KFC, Pizza Hut Singapore media mandate in key market pitch

Singapore – WPP Media has secured the integrated media mandate for KFC Singapore and Pizza Hut Singapore, following a competitive pitch, tightening its grip on one of Southeast Asia’s most aggressive advertising sectors.

The win hands WPP Media responsibility for media strategy, planning, and buying across the Singapore market, where quick-service restaurant (QSR) brands are locked in a near-constant battle for share of stomach—and screen time.

Central to the pitch was WPP Open, WPP’s AI-led marketing platform, which integrates data, automation, and media execution. 

The system is designed to translate consumer signals into actionable campaigns, with a focus on optimising spend across fragmented channels.

The mandate also extends WPP Media’s long-standing relationship with both brands globally, spanning markets across Europe, the Middle East, Africa, and Asia-Pacific. 

“WPP Media stood out with its AI-powered tool, WPP Open platform which was brought to life in their Media Strategy. Just as vital was the calibre of their team and the WPP Media leadership’s clear commitment to active involvement and a collaborative partnership. We’re excited about the future possibilities this partnership holds,” said Jaslyn Lam, Director of Marketing & Food Innovation, KFC Singapore.

“For Pizza Hut Singapore, the ability to turn consumer insights through WPP Open AI platform, into real business growth was paramount in our search for a media partner. WPP Media also stood out with their media rigor and their passionate team,” said Jayss Rajoo, Director of Marketing & Food Innovation, Pizza Hut Singapore.

“We are absolutely thrilled to announce the win of KFC and Pizza Hut Singapore. It is testament to the transformative capabilities of our WPP Open platform, showcasing how our pioneering technology delivers unparalleled insights and innovative solutions. We believe it’s this blend of cutting-edge innovation and genuine human partnership that sets WPP Media apart, and we’re excited to drive impactful growth for both of these iconic brands,” said Helen McRae, CEO for SEAPAT at WPP Media.