Indonesia – Canva has kicked off its first-ever Ramadan campaign in Indonesia, turning the curtains of more than 20 Jakarta warungs (local neighbourhood cafés and small eateries) into colourful, witty canvases that showcase the ease and joy of designing with Canva.
During Ramadan, warungs and wartegs traditionally cover their food displays as a sign of respect. The curtain is functional, temporary, and often overlooked—a quiet symbol of the season. Canva has reimagined this everyday object as a space for creative expression.
Titled #DigordeninCanva, the campaign draws on Indonesia’s digordenin tradition. Across Kemang, Mampang, Tebet, and Sabang, witty one-liners rooted in local humour now stretch across fabric, turning everyday eateries into hyperlocal billboards during one of the country’s most culturally significant periods.
Participating warungs receive custom-designed curtains infused with local flavour and are compensated for the space during slower daytime hours. What was once a simple cover becomes both a creative asset and a modest economic boost.
At the heart of the campaign is Kak Jill, a popular creator and curtain entrepreneur. Through social-first activations, Jill highlights how creativity extends beyond agencies and boardrooms, flourishing in the everyday spaces of Indonesian SMEs.
After activating more than 20 warungs in phase one, Canva will host TikTok Live sessions inviting SME owners to take part. Selection will focus on story strength and the strategic value of locations—from high-footfall strips to established neighbourhood anchors.
“Ramadan is a time when Indonesia’s creativity isn’t confined to studios or boardrooms – it lives on streets, in homes, and in the hearts of every small business,” said Laura Kantor, head of marketing for Southeast Asia at Canva.
“With our Ramadan campaign, we’re elevating that everyday creativity and putting the power of design into everyone’s hands – from individuals to the SMEs that power this economy. When you remove barriers and make creativity effortless, what you unlock isn’t just content – it’s confidence, opportunity and cultural expression at scale,” she added.
Beyond the streets, Canva is rolling out over 33,000 Ramadan-specific templates for moments that matter, including ngabuburit invites, festive greetings, menus, SME promos, flyers, and children’s activity sheets. Limited-edition templates created with comic creators Tahilalats add a distinctly Indonesian humour, while local creators Mang Ucup, Faiz Sadad, and Acid will amplify the campaign across social media.
Indonesia is now Canva’s third-largest market globally and its largest in Asia. In 2025 alone, Indonesians created over one billion designs, supported by 360+ active creators and 180 Canvassadors across 34 provinces.
Stefani Herlie, country manager for Indonesia at Canva, commented, “Our ambition for 2026 is simple: to make Canva an everyday part of how Indonesians work, create and grow.”
Helie continues, “We’re deepening localisation, accelerating adoption across SMEs, education and everyday creators, and expanding access to our AI-powered tools so more people can unlock their full creative potential. Just as importantly, we’re continuing to invest in the communities and local talent that make this market so dynamic – because meaningful growth comes from empowering the entire creative ecosystem.”
Most recently, Canva partnered with the Ministry of Communication and Digital Affairs to support digital talent development and strengthen Indonesia’s tech ecosystem, underlining its evolution from a creative platform to a strategic enabler of digital growth.
