Oracle Red Bull Racing signs CLEAR as official haircare partner for 2026 season

Milton Keynes, United Kingdom – Oracle Red Bull Racing, six-time F1 champions, have teamed up with men’s shampoo brand CLEAR as their first official haircare partner for the 2026 season and beyond.

The partnership will bring CLEAR’s scalp care expertise into the high-pressure world of Formula One, creating a cross-industry platform aimed at engaging fans and consumers.

As part of the collaboration, CLEAR’s logo will appear on the new RB22 car and on the balaclavas of four-time World Champion Max Verstappen and Isack Hadjar.

The partnership will also extend globally, with programmes across Asia, EMEA, and Latin America encompassing brand storytelling, digital and social content, retail activations, and fan engagement, starting with the 2026 season.

According to RBR, F1 drivers face some of the most extreme conditions in sport, with temperatures reaching up to 60°C, intense sweating, and prolonged helmet wear—factors that can affect comfort and focus. CLEAR’s technology is designed to address these challenges both on and off the track.

Mohamed Elsharkawy, global brand vice president at CLEAR, said, “CLEAR is designed to help people perform at their best under pressure, and partnering with Oracle Red Bull Racing brings our scalp care science into one of the most extreme performance environments in the world, where a CLEAR™ HEAD can make a major difference.”

He added, “This partnership reflects our shared belief in precision and performance, and together we aim to inspire people who demand maximum results in every aspect of their lives, while creating experiences that help them show up at their best, on and off the track.”

Oracle Red Bull Racing’s championship-driven culture aligns with CLEAR’s scientific approach to developing high-performance scalp and haircare solutions. 

Nick Stocker, group commercial director of Oracle Red Bull Racing, said, “Precision, discipline and relentless improvement define our continued success, and that performance mindset is what makes CLEAR a natural partner for the team. Their focus on science, innovation and results aligns closely with how we operate on and off the track. We look forward to working together to bring fans closer to the culture that fuels Oracle Red Bull Racing.”