Australia – Airwallex has rolled out what it says is Australia’s largest Out-of-Home (OOH) screen takeover, marking a major activation for both the brand and motorsport sponsorship in the country. The initiative was launched to celebrate McLaren driver Lando Norris’ Formula 1 championship win and the team’s 2025 Constructors title victory.
Executed in partnership with oOh!media, the campaign spans more than 930 advertising panels across major cities. The takeover includes digital large-format billboards, retail digital portraits, digital street furniture, office towers, and various digital and classic formats across airports, metro and rail networks, and shopping precincts.
According to Airwallex, the coordinated creative execution is expected to reach at least 4.92 million people in a single day, forming what the company describes as the largest cultural brand moment undertaken by a private business in Australia. The displays were activated immediately after Norris’ championship win was confirmed, switching major screens nationwide to a unified congratulatory message for McLaren Racing.
Andrew Balint, vice president of marketing at Airwallex, APAC, said, “This is a historic opportunity to unite a nation of sports fans and to push the boundaries of what a sponsorship moment can look like. To take over the national oOh! network, simultaneously, in celebration of a much beloved racing team and Championship winner Lando is unprecedented. It’s bold, disruptive and deeply aligned with Airwallex’s mission to power global ambition and build the future of finance with innovative partners like McLaren Racing.”
Meanwhile, Mark Fairhurst, chief revenue officer at oOh!media, commented, “This campaign shows what’s possible when creativity meets scale. We’re thrilled to amplify Airwallex’s message and deliver an Out of Home experience that owns the moment and marks an unmissable chapter in sporting history.”
The takeover follows the recent launch of Airwallex’s “Future of Finance” campaign, a brand initiative aimed at encouraging businesses to rethink legacy financial systems and increasing awareness of the company’s financial products and solutions.
