Singapore — Traveloka and the Singapore Tourism Board (STB) have launched a new regional marketing campaign, ‘A World of Experiences Await’, aimed at positioning Singapore as a preferred short-haul destination for young travellers across Southeast Asia.
The initiative targets Indonesia, Malaysia, Vietnam and Thailand, highlighting spontaneous getaways and reimagined local experiences for both first-time and repeat visitors.
The campaign underscores Singapore’s ease of exploration, with its compact city layout and efficient public transport enabling visitors to enjoy multiple activities in a single day—from cultural landmarks to neighbourhood discoveries and major attractions.
This marks Traveloka and STB’s second Southeast Asia campaign this year, extending their collaboration to include multigenerational travel deals and curated recommendations for lesser-known experiences such as sports-cations, workshops and boutique cultural spots.
Terrence Voon, STB’s executive director for Southeast Asia, said, “Traveloka has been an invaluable partner in highlighting the different sides of Singapore, a city that allows both families and friends to discover new experiences together. We look forward to continuing this strong collaboration to showcase a more intimate, inspiring perspective of the city—one that encourages visitors to explore Singapore in new and unexpected ways.”
During the campaign period from November 2025 to March 2026, travellers can collect stackable discount coupons on the Traveloka app for flights, hotels and local activities.
Albert Albert, co-founder of Traveloka, said, “Beyond the success of our first collaboration, the partnership with STB is rooted in a long-term commitment to authentic experiences and deeper emotional connections. Singapore remains one of the most popular destinations for our travellers and together, we will continue co-creating initiatives that celebrate local culture and strengthen the communities that make travel meaningful.”
The campaign features a range of hidden gems and new experiences, including Littered with Books, Née Vintage and New Bahru, along with family-oriented attractions such as the Singapore Oceanarium, Bird Paradise and Rainforest Wild Asia.
Off-the-beaten-path activities such as kayaking at Punggol Waterway and creative workshops with Ginlee Studio and Mr Bucket Chocolaterie are also being spotlighted.
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