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Marketing Featured Southeast Asia

STB partners with Traveloka, Trans Digital Media to welcome Indonesian travellers in SG

Singapore – The Singapore Tourism Board (STB) has partnered with Traveloka and Trans Digital Media to welcome Indonesian travellers in Singapore as part of its ‘SingapoReimagine’ recovery campaign.

To drive visitation, STB has undertaken these two Memoranda of Cooperation (MoC), which is their first key lifestyle and travel partnerships inked in Indonesia since the pandemic, to position Singapore as the holiday destination of choice with great offers following the city’s reopening to fully-vaccinated visitors with no quarantine and testing requirements under the Vaccinated Travel Framework.

In addition, STB has partnered with three Indonesian celebrities; Sarah Sechan, Marissa Nasution dan Denada Tambunan to showcase a different side of what the city has to offer, from exciting new attractions and novel dining concepts to wellness retreats and sustainable experiences for its 3-part SingapoReimagine video series.

John Conceicao, executive director Southeast Asia, of the Singapore Tourism Board, said, “With the strong rebound in the Indonesia market in recent months as a result of quarantine-free and test-free travel for the fully vaccinated, we are doubling down on our SingapoReimagine recovery campaign to maintain top-of-mind awareness and recapture mindshare amongst our target audiences. Through our partnerships with Traveloka and Trans Digital Media we hope to entice Indonesian travellers with a wide range of curated tactical offers such as flight and hotel packages and other lifestyle offerings to drive and sustain visitorship through to next year.”

The partnership with Traveloka will drive interest to a wider target audience and provide an easier booking experience for Singapore offerings across five markets in the Southeast Asia region, namely Indonesia, Malaysia Thailand, Philippines, and Vietnam. STB Indonesia had previously partnered with Traveloka in 2019 before the pandemic, and with the improving travel situation regionally, this partnership is timely to reignite the pent-up travel demand and sustain the recovery momentum.

Shirley Lesmana, chief marketing officer at Traveloka, commented, “We are very excited to partner up with STB to offer many of Singapore’s reimagined experiences through our all-encompassing superapp. Before the pandemic, Singapore was consistently amongst the top 3 tourist destinations for Indonesians, and we are hoping that this partnership will continue the momentum, revitalising the wanderlust in Indonesians to travel to Singapore.”

Meanwhile, STB hopes its first of its kind partnership with the Trans Digital Media group will help to drive demand and actual bookings for leisure travel to Singapore. The partnership with Trans Digital Media will see AntaVaya – one of Indonesia’s largest travel agencies, creating new Singapore products supported by exclusive Bank Mega deals and promoted throughout their media and retail outlets nationally.

Abdul Aziz, president director at Trans Digital Media, said “We believe that people are eager to start travelling again as the global situation continues to improve and allows for safer travel. We are truly excited about the collaboration with STB to strengthen the appeal of its tourism offerings to the Indonesian market. With this partnership, we hope to be able to support Singapore’s tourism recovery to emerge even stronger than before.”

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Platforms Featured Southeast Asia

Traveloka to onboard access to Accor properties via new tie-up

Singapore – Accor, a global hospitality operator has announced a new distribution partnership with Traveloka, Southeast Asia’s lifestyle superapp. The announcement was held at Raffles Jakarta, one of Accor’s luxury properties, in the presence of Accor’s CEO Southeast Asia, Japan & South Korea, Garth Simmons, and Traveloka’s COO, Alfan Hendro.

Accor and Traveloka’s connectivity partnership will allow visitors to access Accor properties in 13 countries via Traveloka’s platform. This is projected to increase as Traveloka expands its international business into Europe, where Accor is the dominant hotel group.

The partnership will also be supported by dedicated marketing initiatives such as In-app Exposure, Traveloka LIVE, and social media collaborations, which will help promote travel recovery throughout Southeast Asia. Travelers will be able to book a wide range of Accor hotels through this distribution network, with access to real-time availability, special deals, dedicated mobile pricing, and the convenience of payment for any transactions completed on the app.

Kerry Healy, chief commercial officer of  Southeast Asia, Japan & South Korea at Accor, shared that this is the perfect time to launch their distribution partnership with Traveloka, as they will be a key distributor and partner to support their growing pace across Indonesia and drive outbound travellers to other markets in Southeast Asia and beyond.

“This partnership will allow us to increase the value proposition for our guests across the region, allowing great booking options and flexibility for avid travellers. We believe Traveloka is our ideal partner to strengthen our visibility on the Indonesian market thanks to our complementary expertise in lifestyle and travel,” Healy said.

Alfan Hendro, chief operating officer at Traveloka, commented, “With its extensive and diverse accommodation network, we are thrilled to welcome Accor into our comprehensive portfolio of offerings, bringing convenience even closer to our customers. Our strategic partnership with Accor will continue to cement Traveloka’s commitment in providing the best, seamless travel experience for our customers and accelerate stronger business growth in Southeast Asia. 

Hendro added, “As a lifestyle superapp, we are revolutionizing lifestyle services for millions of consumers, redefining how they live, play, and discover new adventures in their very own backyards and across the world.”

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Marketing Featured Southeast Asia

iProspect bags regional media mandate of Traveloka

Kuala Lumpur, Malaysia – Dentsu Malaysia’s digital-first end-to-end media agency iProspect has won the regional media mandate of hotel and flight booking platform Traveloka.

The remit, which will take effect in April 2022, will see iProspect as a key partner in Traveloka’s plan in becoming a lifestyle superapp. iProspect will also be responsible for all above the line media planning and buying across the platform’s key markets, which are Malaysia, Singapore and the Philippines. 

Moreover, iProspect will be setting up a regional media strategy hub based in Kuala Lumpur, Malaysia, ensuring that the brand delivers a unified strategy with local nuances across the said SEA markets. 

Dheeraj Raina, the CEO of dentsu Media for Malaysia, shared that the travel industry has gone through very challenging times, to say the least, and so have the consumers. 

“As the world begins to open up, we want yearning travellers to pick Traveloka as their first choice, for fulfilling experiences and we believe the media has a strong role to play in building that trust and optimism,” said Raina.

Meanwhile, Shirley Lesmana, Traveloka’s CMO, noted that they have marked their presence in six countries across SEA, helping millions of people enrich their lives on a daily basis, as they are on an accelerated mission to fulfil the end-to-end lifestyle needs of consumers in the region. 

“In addition, we found synergy in the strategy crafted by iProspect in these markets, to deliver our brand promise,” said Lesmana.

Categories
Marketing Featured Southeast Asia

Traveloka completes jump to lifestyle super app, unveils SG ambassador

Singapore — Traveloka, Southeast Asia’s lifestyle super-app, recently celebrated its 10th anniversary, and to mark the special decennary event, Traveloka unveiled their first brand ambassador for Singapore, Singaporean actress Michelle Chong.

In anticipation of the said anniversary, the app has also refreshed its identity and value proposition, moving from Southeast Asia’s leading travel platform to becoming the region’s overall lifestyle super app.

Through Traveloka’s transformation to a lifestyle super app, the process was accelerated by Covid-19 as Southeast Asians emerged as global leaders in mobile connections with over 887 million connections, representing 132 per cent of the region’s total population. With such a mobile-first culture that readily embraces digital technologies, the platform realized the demand and opportunity for it to become a lifestyle brand.

Caesar Indra, president at Traveloka, said that the last 24 months have drastically reshaped the fundamental idea of travel and discovery. Indra continued by saying that consumers today have vastly different expectations — they prioritize convenience, safety, and personal wellbeing, which will enable them to truly enjoy and engage in activities. Traveloka has seen demand for travel and local experiences surge in the last few months and Traveloka is committed to providing seamless experiences, without the user having to leave our platform.

“As one of the first lifestyle super apps in the region, we are revolutionizing lifestyle services for millions of consumers in Southeast Asia, redefining how they live, play, and discover new adventures in their very own backyards and across the world,” Indra said.

On the topic of Traveloka’s new brand ambassador for Singapore, Indra commented, “Michelle couldn’t be a more natural fit for Traveloka. We are on a mission to fulfil the lifestyle aspirations of our users and redefine the idea of discovery with them. With her vibrant and outgoing personality, coupled with her affinity with Singaporeans, we are confident that our partnership with Michelle will bring Traveloka’s extensive lifestyle offerings and convenience closer to even more Singaporeans.”

Michelle Chong, brand ambassador for Traveloka, said, “I am very excited to come on board as Traveloka’s first brand ambassador. We haven’t been able to travel in the last two years and I can’t wait to rediscover the world with everyone again. Besides bringing everyone on a journey and adventure with me to my favourite cities, I’m also looking forward to rediscovering hidden gems in our very own Singapore. Actually, Ah Lian might be your travel companion instead, because she confirm plus chop knows how to get the best deal and travel arrangements using Traveloka.”

As the region’s lifestyle super app, Traveloka currently offers users in Singapore an innovative and tech-enabled experience. From AI recommendations to a personalized chatbot, users enjoy a comprehensive and seamless experience on Traveloka. Beyond travel services, users also have access to experiences from attractions and workshops to beauty and spa options. As Traveloka strengthens its presence in Singapore, the company is committed to introducing end-to-end solutions for Singaporeans’ lifestyle needs.