Kuala Lumpur, Malaysia – GrowthOps Creative has established a new dedicated studio to manage CelcomDigi’s end-to-end marketing execution, consolidating previously separate agency services into an integrated unit. The initiative aligns with a broader industry movement toward embedded creative models designed to increase speed, collaboration, and scale.
The studio, comprising more than 30 team members and developed in under two months, has already contributed to several major initiatives including CelcomDigi’s Merdeka campaign, the iPhone 17 launch, and the rollout of its unified mobile app.
“Our strength has always been embedding within large enterprise marketing teams,” said Chris Greenough, general manager at GrowthOps Asia. “By bringing CelcomDigi’s creative needs under one roof, we can deliver faster, sharper work while enabling true collaboration across the brand’s marketing ecosystem.”
The new unit is helmed by Group Account Director Kelsey Rabindran and Creative Director Leonard Leao, with additional leadership from Creative Group Heads Juliana Lee and Leann Fernandez, Head of Social Media Felicia Cheong, and Senior Project Manager Stephanie Boey. The team also includes Sreenavin Sreedhran, who has been promoted to Creative Lead.
Separately, the company has also expanded its creative leadership structure with the promotion of Adzam Bahrin to executive creative director, overseeing a wider creative portfolio across GrowthOps.
“This launch signals GrowthOps Creative’s commitment to building bespoke solutions for enterprise clients,” added Greenough. “We believe embedded teams are the future of how ambitious brands will scale creative and marketing impact.”
