Tag: CelcomDigi

Kuala Lumpur, Malaysia – CelcomDigi Berhad has announced the appointment of Grey Malaysia as its new brand agency partner.  Grey will be responsible for the overall brand and corporate communication for CelcomDigi, one of Malaysia’s largest telecommunications provider.

The appointment comes after a rigorous selection process which began in Q3 of 2024 and also includes the appointment of GrowthOps and M&C Saatchi. Each of the agencies will support CelcomDigi’s three critical business areas as it moves into its next phase of growth.

Moreover, the new account represents a major win for Grey Malaysia. 

Irene Wong, CEO at Grey Malaysia, said, “With technology so tangibly revolutionising how we do almost everything, we leapt at the chance to work with CelcomDigi.  As a business, we grow through the quality and ambition of our work, and their vision and capability of utilising technology at such scale is really exciting for us.  From the inside out, new tools such as our Ai suite WPP Open is enabling us to adapt faster than ever, opening up whole new ways of optimising our creativity.”

Meanwhile, a CelcomDigi spokesperson said in a statement, “This collaboration comes at an exciting time, as ongoing transformations in digitalisation and emerging technologies continue to reshape our operating model. We are excited to work with our new agency partners to realise our vision of becoming a customer-driven, strategy-led, best-in-class solutions provider.”

Grey has assembled a bespoke agency team, with specific skill sets to work with the new clients. Graham Drew, chief creative officer at Grey Malaysia/Singapore, stated, “As an agency you’re only ever as good as your partners.  The potential to make innovative and meaningful work with a customer-centric organization such as CelcomDigi is massive. As part of the creative process, emerging technologies have very quickly moved from novelty to absolute necessity, CelcomDigi don’t just appreciate that, they are asking for it.”

Kuala Lumpur, Malaysia – What happens when generational traditions meet the power of modern technology, imagination, and creativity? In CelcomDigi’s latest Chinese New Year film, Threads of Legacy answers this question with cinematic tale of resilience, innovation, and family bonds.

Conecptualised by M&C Saatchi and Naga DDB Tribal, and directed by Directors Think Tank’s Maurice Nooned, the telco invites Malaysians to rethink how they can preserve their heritage while embracing the beauty of a connected world.

The film follows the story of Blaze, spirited young woman whose family has long been celebrate their exquisite cheongsam designs—a legacy nurtured over generations. Each year, their artistry shines at an annual cheongsam showcase, an event that embodies their cultural pride. But when an unforeseen illness sidelines the family matriarch, their cherished tradition too, faces an uncertain future.

Refusing to let their legacy falter, Blaze harnesses the intricacy of projection mapping, alongside the seamless connectivity of CelcomDigi’s network. Through a captivating display of light, texture and culture, she reimagines the cheongsam showcase with a spectacular blend of the old and new—proving that traditions can flourish when given a modern twis 

Alvin Teoh, chief creative officer of CelcomDigi’s One Tea, said, “Chinese New Year is a time for reflection, reunion, and honouring what matters most. This story captures the beauty of how technology can help preserve the essence of our traditions while presenting them in extraordinary, forward-thinking ways. By empowering individuals to bridge generational and cultural gaps through technology, CelcomDigi celebrates the enduring power of connection—both on a digital and personal level.” 

Kuala Lumpur, Malaysia – Mudah.my and CelcomDigi, with support from the telco’s media agency OMD Malaysia, have teamed up to introduce a feature integrating CelcomDigi’s Fibre and 5G Home WiFi services into Mudah’s Property website, simplifying the search for homes with reliable connectivity.

With this, users can access CelcomDigi’s Fibre and 5G Home WiFi services directly through Mudah’s Property website. This collaboration makes it easier for users to explore connectivity options that align with modern digital lifestyles. With CelcomDigi’s extensive fibre and network coverage, homeowners and renters can enjoy high-speed internet wherever they live.

Homeowners can also benefit from CelcomDigi Fibre with speeds up to 1Gbps and FREE Fibre-to-the-Room (FTTR). Additionally, AI smart home devices are available starting at just RM2/day. For renters, CelcomDigi 5G Home WiFi offers a convenient solution for fast and reliable connectivity on demand.

Teh Han Ming, head of Mudah Property, said, “We’re excited to partner with CelcomDigi to enhance the property search experience for our users. Mudah Property, with over 350,000 property listings across Malaysia, remains committedto empowering home seekers by offering a wide range of choices and unparalleled convenience. Through this collaboration, we are providing users with valuable insights about connectivity options available via CelcomDigi’s Fibre and 5G Home WiFi services, helping them make informed decisions about their future homes”. 

He added, “This strategic partnership not only enhances the value we deliver to our users but also enables CelcomDigi to reach a broad and diverse audience through our trusted platform. Together, we ensure that users can discover not only their ideal home but also the best connectivity options to suit their digital lifestyles.”

Meanwhile, Aliasgar Hirani, head of digital at OMD Malaysia, commented, “OMD Malaysia led the collaboration by identifying the opportunity and building a robust partnership between our client CelcomDigi and Mudah. This market-first initiative is a good fit as it addresses consumers’ need for Internet services when renting or buying a home, thereby increasing brand consideration for CelcomDigi. It also highlights OMD’s creative media practice, which combines behavioural and cultural insights to elevate our activations and media partnerships, ensuring maximum relevance for our clients and creating more impactful connections with consumers.”

Malaysia – As the year comes to a close, CelcomDigi, in collaboration with One Team (M&C Saatchi and Naga DDB Tribal) and Mojo Films, has unveiled a year-end campaign designed to inspire Malaysians to embark on journeys of self-discovery and return with the drive to uplift their communities.

Titled ‘Bejalai: Journey of Inspiration,’ CelcomDigi’s film draws inspiration from the age-old Iban tradition of ‘bejalai’—a coming-of-age journey where individuals venture far from their village, returning with wisdom, wealth, or fame to benefit their community.

The film follows the inspiring journey of Sarawakian Olympic medallist Watson Nyambek, affectionately known as the ‘Flying Dayak’ for his record-breaking achievements. Despite reaching remarkable heights, Watson chose to return to his roots, sharing his success with his community and completing his bejalai. For him, true achievement goes beyond having his name etched in gold or silver; it lies in bringing his success home, uplifting the people who supported him, and bringing pride to his community.

Commenting on the film, Marzuki Maani, executive creative director of M&C Saatchi, said, “Bejalai is such a beautiful concept that has evolved over time. We see it beyond Sarawak. It is a universal journey that everyone experiences at some point in their lives. We hope that this film stirs a deep desire to reconnect with the people who matter most and that we never forget where we came from.”

Film director Barney Chua added, “…although bejalai has its origin in Iban culture, the practice is something every Malaysian experiences at some point in their lives. It’s universal.”

Chua continued, “I am humbled by the experience of being able to tell Watson’s story deep in the heart of Sarawak. Returning to our roots is something we all should do, no matter how far we’ve gone in life. Watson’s journey is a testament to that.” 

CelcomDigi encourages every Malaysian to chart their own path to success while staying true to their identity and embracing their roots. The company believes that sharing one’s achievements is not only a way to give back but also an opportunity to inspire others to pursue similar journeys, fostering pride and progress for the nation.

Through this campaign, CelcomDigi, in collaboration with M&C Saatchi and Naga DDB Tribal, encourages all Malaysians to reconnect with their roots and give back to their communities, fostering collective growth and progress.

Kuala Lumpur, Malaysia – In a celebration of the Festival of Lights, CelcomDigi showcases the power of connection and technology in their heartwarming short film, ‘Inbam.’ Produced by the collaborative efforts of One Team—Naga DDB Tribal and M&C Saatchi—this film honours the connections that keep traditions vibrant. 

Set against the backdrop of Deepavali, Inbam explores the bond between generations through the story of two sisters, Anjali and Lavinya. They embark on a mission to rekindle their Patti’s (grandmother) joy, reflecting on the profound happiness she experienced while making saris with her closest friends. As the sisters strive to revive these cherished memories, the film beautifully captures the essence of familial connections. 

Directed by Maurice of Director’s Think Tank, this lighthearted narrative encourages Malaysians to reflect on the traditions they hold dear and the intergenerational bonds that sustain them. It invites viewers to see Deepavali as an opportunity to reconnect with loved ones and celebrate shared joy. 

What sets ‘Inbam’ apart is its focus on the role of friendship and the innovative use of technology to bridge gaps across people, places, and generations. Against a vibrant cultural backdrop, the film embodies Malaysia’s unity, showcasing the diverse tapestry of the Malaysian identity. 

Moreover, ‘Inbam’ is a colourful tribute to the rich traditions and diverse cultures that define Malaysia. It reflects CelcomDigi’s commitment to preserving these traditions through meaningful connections. 

Vix Chandra, executive creative director at Naga DDB Tribal, said, “We hope this story resonates emotionally, prompting the audience to reflect on their own values and the bonds shared across generations—especially during Deepavali. When we recognise this connection, we understand that it’s not just our celebrations that shine bright, but our inner joy, our Inbam, ignited by the relationships we nurture.” 

Kuala Lumpur, Malaysia – In conjunction with this year’s National Day theme of ‘Jiwa Merdeka,’ CelcomDigi’s One Team – M&C Saatchi and Naga DDB Tribal – has partnered up with young Malaysians who are using technology and connectivity to shape the nation’s future. 

The campaign features a film narrated by the trailblazing Bunga, Malaysia’s first and most popular Hijabi rapper. Defying stereotypes, she seamlessly blends modest attire with the dynamic energy of hip-hop for boundary-breaking performances that have won accolades worldwide. 

Another youthful visionary featured in the film is 19-year-old Ong Yong Xun (Zero Ong), who single-handedly developed the JomStudy app. The innovative platform revolutionised learning for SPM students by consolidating learning resources.

Meanwhile, Ash Raja and Jon Dexter of content platform Small Towns MY have embarked on a mission to revitalise local tourism by showcasing the hidden gems of Malaysia’s smaller towns. Their efforts have brought newfound attention and appreciation for these often-overlooked communities. 

In the realm of social impact, Azziaty, Azrin, and Azlyn of ROCKA Atelier are making a profound difference through fashion. Their socially conscious brand provides employment opportunities for women from underprivileged backgrounds, empowering them to achieve financial independence and build brighter futures. 

Additionally, the film highlights the remarkable work of Adrian Jo Milang, the youngest Kayan oral tradition practitioner and preservationist. His dedication to safeguarding the ancient oral art forms of Parap and Takna’ is an inspiration to young Malaysians, and a testament to the power of preserving traditions in the digital age. 

Marzuki Maani, executive creative director of the One Team, said, “It’s amazing to see how connectivity can empower our young generation’s creativity to create opportunities. It closes the gaps between age and location, allowing anyone – whether they’re in the city or in the deep rural areas – to explore and unlock their potential.”

He added, “Through this campaign, CelcomDigi wants to shine a spotlight on them, in hopes that by knowing and seeing the young generations at work, we continue to inspire support for the future generation in whatever they set their minds to.”

Kuala Lumpur, Malaysia – Local telco player CelcomDigi has recently launched its CelcomDigi AI Experience Centre (AiX) – a one-stop immersive innovation and collaboration hub to lead, inspire, and advance the creation of world-class digital solutions across a range of sectors and verticals.

Supported by a wide ecosystem of leading global technology players and local partners, AiX will serve as a focal point for cross-industry collaborations, leveraging emerging technologies such as 5G, artificial intelligence (AI), extended reality (XR), robotics, analytics and metaverse. 

Moreover, this collaborative facility is designed to spur rapid technology advancements and growth of new digital start-ups, enterprises, and future skills to build a flourishing innovation ecosystem and fuel Malaysia’s digital transformation.

Build on a partnership model, AiX is powered by a strong, extensive and growing ecosystem of 40 global technology leaders, local partners and solution providers, from core partners Huawei and ZTE, to other collaborative partners AWS, Digital Nasional Berhad, Ericsson, Microsoft, SK Telecom, Softbank, Sumitomo, and Yinson, amongst others.

Launched by the Minister of Communications YB Fahmi Fadzil, AiX provides an immersive experience combining sight, sound, and touch, and features real-world solutions ready for immediate deployment. 

Built on a model of constant evolution and partnership, the technology and showcases will be refreshed periodically to bring new experiences to visitors and is set to be the epicentre of co-creation to enable rapid experimentation and development of new technology solutions for the market.

For Datuk Idham Nawawi, CEO at CelcomDigi, emerging technologies such as AI are revolutionising the world, and Malaysia must keep pace with this progress to build a flourishing digital nation. He also added that over 1.5 years ago, they have made a strong commitment to play a pivotal role to realise this ambition, leveraging their greater combined capabilities as a merged company to invest and drive digitalisation, innovation and sustainable growth for the nation.

“The AI Experience Centre is a realisation of the national benefit of the merger, where CelcomDigi’s scale and capabilities are able to attract and partner global and regional digital tech giants to accelerate the development of cutting-edge digital solutions – positioning us a strong ally to the nation’s digital aspirations,” Nawawi said.

He also added that AiX emphasises the significance of a thriving innovation ecosystem to develop a robust digital society. For him, in the fast-paced era of digital everything, speed and ferocity of innovation is essential, and therefore have designed AiX on a model of strong partnerships and constant evolution, enabling them to co-create use cases with great potential at an accelerated speed for Malaysia.

“Building with some of the most notable global tech and local ecosystem players, together we have invested RM55 million to support this ambition. We will continue to invest in the infrastructure, partnerships, and competencies needed to support Malaysia through the rapid tech changes around us. We are determined to spur digital transformations across industries and ensure the benefits of 5G, AI, and emerging technologies are realised for all Malaysians,” he concluded.

Kuala Lumpur, Malaysia – OMD Malaysia and CelcomDigi have rolled out its first mover in-app campaign with Grab that features CelcomDigi’s logo throughout the user’s journey – from the booking stage to vehicle arrival and drop-off.

Through this strategic integration with Grab, CelcomDigi leveraged the window of opportunity to capture consumers’ attention while they are focused on their phones and anticipating their ride.

In-app display of the integration

This campaign ensures continuous visibility of the CelcomDigi brand throughout the customer journey, fostering curiosity, and maintaining top-of-mind awareness among users, even for intercity cab rides.

Additionally, a CelcomDigi ad shows up at the bottom of the screen and on the homepage of Grab, urging users to upgrade to a worry-free experience with their network.

Grab’s market dominance as Malaysia’s widest ride network aligns well with CelcomDigi’s commitment to connect more Malaysians to its network, making Grab the perfect platform for CelcomDigi to consistently build its presence and brand awareness recall. 

Commenting on the innovative campaign, May Ling Chan, head of brand and marketing services, at CelcomDigi, said, “The recent Grab’s map takeover by CelcomDigi is a great example on how we want to strengthen our brand and reinforce our targeted audience’s connection with us in an innovative way. We look forward to collaborating with OMD to come up with more out-of-the-box ideas that can push boundaries as we continue to widen our reach and presence in Malaysia.”

Meanwhile, Mayank Bhatnagar, managing director, OMD Malaysia, commented, “We are proud to launch this market-first initiative with CelcomDigi to effectively communicate their combined strength in being the widest and fastest network in Malaysia. The client has been innovative and bold in its marketing and branding approach, which is inspiring.

Notably, CelcomDigi is the first telco in Southeast Asia to activate this campaign, which ran from January 31 until March 13, 2024.

Kuala Lumpur, Malaysia – Advertising Agency OMD Malaysia has been appointed by telecommunications company CelcomDigi to handle media duties for three years following a pitch called in August.

OMD Malaysia’s appointment follows their futuristic pitch which impressed CelcomDigi and aligned with the telco’s strategic priorities. Additionally, the agency imprinted themselves on the client by highlighting the power of Omnicom Media Group’s agile and bespoke service model and the use of Omni, a proprietary people-based precision marketing and insights platform.

Prior to this win, OMD worked with CelcomDigi to execute a brand launch campaign in October that is running for a quarter. The telco was formed last December following a merger between Celcom and Digi and recently unveiled its new brand spirit “Create a world inspired by you” along with a new logo.

Through this, OMD wanted to show how the union signified more possibilities and opportunities that could reimagine a new era for the country. The team also understood the need to communicate that CelcomDigi’s combined strength helps consumers reimagine their life and gives them power to do more.

Using this insight, CelcomDigi leveraged OMD’s innovative thinking to execute market-first initiatives on TV, radio, and social media. These included brand integrations within Malaysian news programmes and shows, and branded likes and hashtags on X, formerly known as Twitter.

Speaking on the appointment, Mayank Bhatnagar, managing director at OMD Malaysia, said, “We are chuffed to have secured the trust of CelcomDigi with our innovative media planning approach. This was one of the key pitches in Malaysia, and it was satisfying to see our team develop great chemistry with CelcomDigi over the past few months. With our knowledge and expertise in the field, we are confident that we can help CelcomDigi establish themselves as the nation’s trusted partner in innovation and digitalisation.”

Meanwhile, Eileen Ooi, chief executive officer, Omnicom Media Group Malaysia, commented, “It has been an absolute honour and an exciting journey to work with the CelcomDigi team to kick-off the brand launch campaign. We are absolutely thrilled about this new partnership, and look forward to continue creating innovations that inspire Malaysians every day.”

Kuala Lumpur, Malaysia – Telecommunications company CelcomDigi has announced a new update to its corporate branding, which focuses on the brand’s aspirations on leading innovation and digitalisation. The new rebranding also symbolises dynamism, passion for customers, and excellence by CelcomDigi.

The introduction of the new logomark is a key milestone in the company’s mission post-merger to find innovative ways to advancing Malaysians to achieve everything they aspire to and are inspired by.

Since the merger of Celcom and Digi in December 2022, both brands – now under a single corporate entity CelcomDigi Berhad – have continued to serve consumer and business customer seamlessly, integrating services and products, introducing new offerings, building the nation’s future digital network, and creating a winning organisation staffed by the country’s most talented Malaysians.

Datuk Idham Nawawi, chief executive officer at CelcomDigi, said, “Since the completion of our merger in December 2022, we have been progressively introducing new services, solutions, and innovation. Today, more than just a new livery, our new corporate brand symbolises a bold new chapter for our customers, for the nation, and for CDzens who power our organisation every day. It builds on our brand spirit – ‘Creating a world inspired by you’ – to embody three fundamental principles: dynamism, passion for customers, and excellence.”

He added, “We aspire for CelcomDigi to be a new innovation icon for the nation – an institution that has the scale and resources to be the nation’s digital growth engine, to grow local talents, to develop the local digital ecosystem, and to bring the best solutions, offers, and experiences to our customers, and to be a brand that customers can trust and rely on in the age of ‘digital-everything’.”