Singapore – Dentsu Asia Pacific (APAC) has introduced Zoyumi, an AI-powered platform designed to streamline creative production and campaign management across the region. The solution integrates content scoring, creative production, and performance tracking within a single software-as-a-service (SaaS) platform.
According to dentsu, Zoyumi aims to help brands optimise content relevance, improve campaign visibility, and make faster decisions through custom dashboards that consolidate real-time performance insights. The platform is positioned as part of dentsu APAC’s broader innovation roadmap, with Southeast Asia serving as the launch market.
Ganga Chirravuri, president of product & development for APAC, dentsu, commented, “Zoyumi combines two principles that are core to modern marketing: amplification (‘増幅’ pronounced as ‘zou fuku’), and accuracy, symbolised by the bow and arrow (‘弓矢’, pronounced as ‘yumi ya’).”
They added, “Together they speak to our vision to help brands not only move faster, but to move with precision. Zoyumi is engineered for the new era of marketing, where agility and efficiency are critical, optimal-scale with brand guidelines built-in on content and creative are valued, and that’s exactly how we see the future of always-on campaigns.”
In its first application, Zoyumi was deployed for a global technology brand to support the management of always-on campaigns across multiple markets. The platform allowed creative teams to generate on-brand assets in under 30 minutes, identify high-performing content through scoring, and act on campaign insights via real-time dashboards, while maintaining governance and brand-safety controls.
Prakash Kamdar, CEO of clients & solutions, SEA, dentsu, and CEO, dentsu Singapore, added, “Zoyumi was innovated in Singapore but built for the realities and opportunities across Asia-Pacific. As an adaptable solution, Zoyumi truly comes to life when it calibrated for a brand’s needs, working like an arrow in the noise to give speed, agility, and accuracy to act in the moment, while keeping every message on brand. Its success in creating and activating high-performance content at scale reflects Southeast Asia as a hub for innovation.”
Dentsu said the platform will be available to its clients across APAC, with features that can be customised to suit specific market and brand requirements.
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