Bengaluru, India — As part of Papa Johns India’s market entry preparation, the pizza company tapped Dentsu as its integrated agency partner for creative, media, and PR.
Set to open in Bengaluru, Dentsu is set to lead the brand’s communications strategy through a multi-agency approach with Dentsu Creative Webchutney to handle creative strategy and campaign development.
On the other hand, iProspect will manage digital media and performance marketing, Posterscope for out-of-home presence, and Dentsu Creative PR on brand reputation and public relations.
Tapan Vaidya, group CEO of PJP Investments Group, the Master Franchisee of the pizza company in India, said: “We are excited to welcome dentsu India as our official agency partner after a highly competitive review. Their strong understanding of the Indian market, data-led approach, and integrated capabilities align perfectly with our vision of delivering Better Ingredients. Better Pizza.
He also highlighted confidence in the partnership to help the company connect with the Indian market.
Moreover, Indrajeet Mookherjee, CEO of Dentsu Creative Webchutney, added: “We are incredibly proud to have won the integrated mandate for the prestigious Papa Johns. This win is a testament to the power of collaboration across the One dentsu network, uniting Creative, Media, and PR under a single vision. From the very first briefing, it was evident that this was more than a pizza launch – it was about bringing a global icon into a whole new cultural conversation.
Indrajeet also emphasised the challenge of partnership, thriving on ‘fresh ideas, bold storytelling, and a topping of new narratives that will redefine the pizza category in India.’
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