Manila, Philippines – Ford Philippines has introduced the #iDriveFord campaign to highlight the experiences of its vehicle owners and strengthen the brand’s connection with its community.
The campaign encourages Ford drivers to post photos or videos on Facebook, Instagram, or TikTok, use the hashtag #iDriveFord, and tag the official Ford Philippines pages.
Selected posts will be featured on the company’s social media channels.
EJ Francisco, communications director for Ford Philippines and Asia Pacific distributor markets, said the initiative is centred on recognising the role customers play in the brand’s story.
“With #iDriveFord, we want to celebrate our customers and their stories. Adventures come in many forms, and we recognise that not all journeys involve long roads and challenging terrains,” Francisco explained.
He added that the campaign is open to all Ford owners. “Whatever they choose to share, we are proud to amplify our owners’ stories and bring our Ford community even closer together. All proud Ford owners are welcome to share their stories by joining the #iDriveFord campaign.”
“Together, we help show how the Ford experience goes beyond driving. It is about community, adventure, and the pride that comes with every mile,” he concluded.
