Singapore – AnalogFolk Asia has rebranded as T8 Creations (T8), formally separating from UK-based AnalogFolk Group and positioning itself as an independent service design company with offices in Hong Kong and Singapore, and plans to expand into Bangkok.
The move reflects a sharpened focus on delivering what the company calls intelligent, human-first connected experiences across Asia and beyond.
“T8 isn’t just a new name. It’s a reflection of the force we’ve become,” said Chris Ryan, managing director and co-founder of T8 Creations. “We help ambitious companies reimagine their digital services, not just improve them. Equally, for the past three years we have been creating modern brands that give those services meaning and direction. That dual focus is why we now define ourselves as a creation company – more than an agency, T8 reflects the craft, imagination and high-value ambition of building brands and experiences side by side. AI, brand, product, and experience – we fuse it all to create online ecosystems that move, scale, and connect.”
The company’s services span strategy, product design, brand creation, and AI-native execution, with work across financial services, fintech, insurance, government, hospitality, and lifestyle brands. Its portfolio includes projects such as Mox by Standard Chartered, which it describes as one of the world’s most advanced digital banking experiences.
The rebrand follows a period of evolution for the business and maintains links with AnalogFolk Group, with plans for continued collaboration. T8’s approach centres on what it terms “brand symbiosis,” a philosophy where brand and experience inform and adapt to one another, enhanced by the integration of AI and deep client collaboration.
T8 is led by Chris Ryan and Harry Llufrio, who bring a combined five decades of digital consultancy experience. Ryan has worked in the industry for 30 years, 25 of them in digital, while Llufrio has more than 30 years’ experience, primarily in digital.
Harry Llufrio, executive director and co-founder of T8 Creations, said: “T8 is not just a name change, it builds on our heritage as AnalogFolk Asia and opens a new chapter – one where we create bolder brands and smarter services that work together. This rebrand gives us the freedom to push boundaries further and make brands, products and experience inseparable.”
The company’s current clients include Bank of China, HSBC, Mox, Standard Chartered, Toyota Group, TrueMoney, Ascend Money, and UOB.
