India – The Sleep Company has named Madison Media Sigma, a unit of Madison World, as its media agency of record for traditional media duties, encompassing television and print.
As part of the mandate, Madison Media Sigma will oversee brand visibility and engagement across key platforms, supporting The Sleep Company’s expansion in the traditional media space. The campaign efforts will highlight the company’s patented SmartGRID® technology and its range of comfort-focused products, including mattresses, pillows, recliners, and ergonomic chairs.
Speaking on the win, Vanita Keswani, CEO at Madison Media Sigma, said, “We are thrilled to partner with a disruptive and innovation-led brand like The Sleep Company. We look forward to leveraging our strategic media expertise to amplify their growth journey across traditional and emerging platforms.”
Ripal Chopda, CMO at The Sleep Company, also shared, “At The Sleep Company, our goal is to revolutionise the way India sleeps and sits through disruptive innovation and consumer-first thinking. As we scale our presence across the country, impactful media execution becomes critical. We are thrilled to have Madison Media as our traditional media partner. Their strategic media acumen will play a pivotal role in helping us drive deeper awareness and accelerate our next phase of growth.”
