Kuala Lumpur, Malaysia – Following the release of Squid Game Season 3, Netflix bid a dramatic farewell to the popular series in Malaysia last weekend with an immersive three-day exhibition at LaLaport Bukit Bintang City Centre, drawing over 8,000 fans eager to revisit the series’ deadly games one last time.
The event, Squid Game: The Exhibit, ran from 27 to 29 June to celebrate the launch of the third and final season of the global hit, which premiered on 27 June. Fans — many dressed as their favourite characters — stepped into elaborate set pieces inspired by iconic challenges from all three seasons.
The exhibit opened on Friday with a striking visual spectacle: 50 Pink Guards marching in formation alongside Young-hee and Chul-su, the towering, sinister dolls who have become symbols of the franchise. Visitors were welcomed onto a pink carpet with a giant Squid Game invitation card marking the start of their “player” journey.
Highlights included a giant honeycomb dalgona with a Malaysian twist, featuring a carved wau bulan design, nodding to local heritage. A game inspired by Season 2’s Flying Stone was adapted with a giant selipar in place of the original stone, evoking a familiar childhood game for Malaysian visitors.
Season 3’s new challenges were also on display. Young-hee and Chul-su, each standing 18 feet tall, oversaw the Jump Rope Challenge, where participants tested their reflexes for the chance to win exclusive Squid Game merchandise.
Pink Guards roamed the arena throughout the event, keeping players “in line” and guiding them through activities. Adding to the local flavour, Malaysian actor Amir Ahnaf — known for his viral role as Panos, Malaysia’s own “Thanos” in a Netflix Malaysia promo — made a special appearance on 28 June to greet fans.
The finale exhibition marks the end of Netflix’s multi-year run of Squid Game-themed experiences in Malaysia, offering one last opportunity for fans to immerse themselves in the twisted, dystopian world of the global phenomenon.
