Singapore – The United International Pictures is bringing the ‘Jurassic World Rebirth’ to life through an out-of-home (OOH) experience in collaboration with EssenceMediacom and Asiaray Singapore. Celebrating the launch of the film, the campaign unveiled a fog screen activation, providing a unique experience for commuters.
Through the activation, commuters passing through Orchard MRT station can step into a prehistoric world through a cloud of fog that displays visuals from the upcoming film. The campaign comes ahead of the film’s premiere on July 2.
Launched on June 19, the fog screen technology aims to transcend traditional advertising by creating experiences, bringing innovation and creativity into the OOH scene.
The Jurassic World Rebirth installation runs until July 16 at the Thomson-East Coast Line, Orchard MRT.
Nicholas Yong, managing director of United International Pictures, said, “It’s not often that a media placement blurs the line between advertising and experience, and this activation offered just that. Our aim was to go beyond traditional advertising and create a moment that would stop people in their tracks.”
“We wanted to draw commuters into the world of the film—even if just for a few seconds—through something unexpected and memorable. And since this is a first-in-market activation, we’re even more excited to bring it to life. It represents a fresh and innovative way for us to connect with audiences, and it gives us a chance to do something a little different from the usual formats,” Yong added.
Muk Ho, client partner at WPP-Media-EssenceMediacom, commented, “This unconventional format stands out because it offers an immersive experience that traditional OOH can’t match. While most OOH spaces are one-dimensional, this format is dynamic and interactive, engaging audiences in a memorable way, which is crucial for a title like Jurassic World Rebirth. The Jurassic World is a universe that no one has ever experienced in real life. By creating this immersive OOH, we transport the audience to experience the World of Jurassic, before watching the movie on the big screen.”
Connie Tsui, general manager of Asiaray, said, “Asiaray’s introduction of the Fog Screen into the OOH media landscape is part of our broader strategy to create immersive and multisensory advertising experiences. This initiative is part of our broader “Offline and Online New Media Strategy”, which integrates physical media spaces with digital interactivity to create a seamless and engaging journey for audiences.”
