Singapore – Machine learning company Moloco has forged a strategic partnership with the International Internet Business Department of technology company Xiaomi. The global partnership aims to enhance ad performance optimisation.
Through advanced machine learning technology, Moloco and Xiaomi’s collaboration will offer efficient advertising solutions, enabling developers’ growth in global markets. The partnership allows brands to reach more audiences while deepening user engagement.
The collaboration will see Moloco integrating its advanced machine learning algorithms with Xiaomi’s inventory, enhancing monetisation value while enabling personalised ads. Moloco will be able to deliver targeted ad placements on GetApps, Xiaomi’s overseas app store, boosting app downloads.
Xiaomi is optimising its advertising efforts through the partnership with Moloco, as part og its broader strategy to maintain its position as a market leader.
Moloco and Xiaomi initiated a pilot partnership in 2023, enabling daily spend growth, optimised ad formats, and global market expansion.
Ikkjin Ahn, Moloco co-founder and CEO, said, “As the mobile advertising industry continues to evolve, demands for efficient monetisation and the ability to target and reach the right users from advertisers continue to grow.”
“We are thrilled to partner with Xiaomi’s International Internet Business Department and leverage Moloco’s deep expertise in machine learning and ad tech to not only enhance Xiaomi’s ad monetisation capabilities but also optimise the campaign results and ROI of the advertisers who work with us. Moving forward, we will continue to expand our collaboration to drive further growth in the mobile advertising industry,” Ahn added.
Qiang Song, general manager of Xiaomi International Internet Business, commented, “Our partnership with Moloco has delivered significant results in ad monetisation and campaign optimisation. Moloco has helped enhance the competitiveness of our ad platform and is enabling advertisers to precisely reach their target users. We look forward to exploring more innovative models together in the future, further unlocking growth potential and creating greater commercial value for global brands and developers.”
