Tag: Moloco

Singapore – Machine learning company Moloco has forged a strategic partnership with the International Internet Business Department of technology company Xiaomi. The global partnership aims to enhance ad performance optimisation.

Through advanced machine learning technology, Moloco and Xiaomi’s collaboration will offer efficient advertising solutions, enabling developers’ growth in global markets. The partnership allows brands to reach more audiences while deepening user engagement.

The collaboration will see Moloco integrating its advanced machine learning algorithms with Xiaomi’s inventory, enhancing monetisation value while enabling personalised ads. Moloco will be able to deliver targeted ad placements on GetApps, Xiaomi’s overseas app store, boosting app downloads.

Xiaomi is optimising its advertising efforts through the partnership with Moloco, as part og its broader strategy to maintain its position as a market leader.

Moloco and Xiaomi initiated a pilot partnership in 2023, enabling daily spend growth, optimised ad formats, and global market expansion.

Ikkjin Ahn, Moloco co-founder and CEO, said, “As the mobile advertising industry continues to evolve, demands for efficient monetisation and the ability to target and reach the right users from advertisers continue to grow.”

“We are thrilled to partner with Xiaomi’s International Internet Business Department and leverage Moloco’s deep expertise in machine learning and ad tech to not only enhance Xiaomi’s ad monetisation capabilities but also optimise the campaign results and ROI of the advertisers who work with us. Moving forward, we will continue to expand our collaboration to drive further growth in the mobile advertising industry,” Ahn added.

Qiang Song, general manager of Xiaomi International Internet Business, commented, “Our partnership with Moloco has delivered significant results in ad monetisation and campaign optimisation. Moloco has helped enhance the competitiveness of our ad platform and is enabling advertisers to precisely reach their target users. We look forward to exploring more innovative models together in the future, further unlocking growth potential and creating greater commercial value for global brands and developers.”

Singapore – Operational machine learning (ML) and performance advertising company Moloco has announced the appointment of Nopparat Yokubon as Moloco Ads lead for Southeast Asia and ANZ as well as Jason Bagg as commerce media lead for ANZ.

These appointments highlight Moloco’s commitment to expanding its presence across the Asia-Pacific (APAC) region as it continues to meet the growing demand for ML solutions in the digital advertising landscape.

Nopparat, a seasoned adtech veteran with over 16 years of experience in digital advertising and monetisation across APAC, will spearhead Moloco’s growth initiatives in Southeast Asia. Her extensive regional expertise and proven track record in scaling advertising technology solutions positions her perfectly to drive Moloco’s next phase of growth in this dynamic market. 

“Southeast Asia represents a pivotal mobile first market with emerging opportunities in app development, particularly in markets such as Vietnam and Pakistan. As businesses navigate the current economic landscape and seek sustainable growth, our mission is to help them overcome complex challenges in user privacy, AI transparency and ad fraud,” Nopparat said.

She added, “We are already seeing a strong traction with financial services, gaming publishers and consumer apps across the region and we are committed to evolving our Machine Learning powered solutions to meet the region’s diverse marketing needs.”

Meanwhile, Bagg possesses unique insights as both a former platform customer and industry veteran, positioning him to best lead Moloco growth in the sophisticated ANZ market. He also has deep experience in transforming retail media operations and driving advertiser success.

“Having experienced Moloco’s platform capabilities as a customer, I witnessed firsthand its transformative impact in scaling commerce media advertising. The team’s commitment to innovation and product excellence made this a compelling opportunity and I’m excited to work with retailers across Australia and New Zealand to help them build and scale their media businesses with a focus on driving sustainable, long-term growth and returns,” Bagg said.

Meanwhile, Ikkjin Ahn, co-founder and CEO of Moloco, commented, “These strategic appointments underscore our deep commitment to the Asia-Pacific region. Nopparat and Jason’s extensive experience and deep understanding of local markets will be invaluable as we continue to deliver innovative, machine learning-powered solutions that empower businesses to navigate and thrive in an evolving digital advertising landscape.”

Singapore – Most Singapore mobile gaming marketers are overlooking growth opportunities overseas, according to a report from Moloco, a performance advertising company.

Moloco’s research reveals that 67% of Singaporean mobile gaming app marketers allocate their budget to a limited number of countries. Globally, 71% of mobile gaming app marketing spending is directed towards the U.S., U.K., Germany, and Japan. 

The report suggests an opportunity to diversify marketers’ spend globally, which could lead to high user engagement and growth.

Meanwhile, the research has found that marketers based in Singapore are increasingly investing in emerging markets like Latin America, the Middle East, and Africa. Globally, China is leading the efforts to diversify its marketing spend to various countries.

Additionally, the report shows that high-value users, or the top 10% of payers in markets, can be targeted as they drive 70 to 85% of in-app purchase revenue. High-value users can also be found in emerging markets such as Brazil, Greece, Iceland, Netherlands, the United Arab Emirates, and South Africa.

“This research encourages marketers to broaden their approach beyond familiar territories. While Singapore-based marketers are already more distributed in their budget allocations compared to their U.S. counterparts, there remains significant opportunity for more targeted diversification globally. Notably, markets like Hong Kong, South Korea, and Japan demonstrate an even more balanced investment across global markets, serving as strong examples of how diversified strategies and experimentation in less saturated regions can help unlock high-value user segments,” Nopparat Yokubon, country of AUNZ and SEA at Moloco Ads, said.

“It’s tempting to focus on large markets because they’re familiar and marketers are used to advertising there. However, there is significant opportunity beyond these traditional markets where the competition is lower and hitting your KPIs can be much more efficient,” Sarah Yamanouchi, head of growth marketing at Rec Room, commented.