Hong Kong –Uniplan has appointed Eric Chan as executive creative director of its Hong Kong office, reinforcing the agency’s creative leadership across Greater China.
Effective immediately, Chan will report to Judd Christie, CEO of Uniplan Greater China, and will oversee creative direction for all projects under the Hong Kong office, as well as experience design initiatives across the Greater China region.
“We are thrilled to welcome Eric to Uniplan; his skill set will be invaluable as we continue to evolve our team and expand our offerings beyond that of other traditional brand experience agencies,” Christie commented.
“Our work encompasses a diverse range of projects, including events, experience centres, retail, exhibitions, immersive content and interactive experiences. Meeting these demands requires an increasingly diverse in-house team of specialists, and we believe Eric’s varied skill set uniquely positions him to lead our award-winning Experience Teams in Hong Kong and Greater China,” he added.
Chan brings over 15 years of international experience spanning advertising, branding, content and product design, and experiential marketing. He has worked with a wide range of global brands, including Alibaba, Google, Genesis, Haier, Mercedes-Benz, and Tencent.
Before joining Uniplan, Chan spent eight years at George P Johnson, where he held creative leadership roles in Singapore and later in Shanghai as Group Creative Director.
Speaking about his new role, Chan shared, “I’m thrilled to join Uniplan at a time when brands are pursuing deeper, more meaningful connections with their audiences. Hong Kong’s dynamic creative energy, combined with our talented local team and Greater China network, positions us perfectly to push boundaries and craft unforgettable brand experiences. Together, we’ll merge innovation with storytelling to create impactful moments at every touchpoint.”
