Kuala Lumpur, Malaysia – The maritime industry remains one of the most male-dominated fields in the world, with men making up 98% of its workforce. To help change that, the International Maritime Organisation launched International Day for Women in Maritime in 2022, supporting the UN’s Sustainable Development Goal 5: gender equality.
This year, MISC Group is charting a bold new course. ‘Chart Her Course’ goes beyond awareness; it’s a strategic outreach campaign designed to reach people far outside the maritime world. With most career choices shaped before university and driven by emotional impact over logic, MISC Group and their creative partners, Chariot Agency, created an immersive experience built to resonate on a deeper level. One that will open up a new world for young girls and women, inspiring what they could become.
This installation invites visitors into the lives of three women in maritime: a captain, a fourth engineer, and a deck cadet, all graduates of ALAM, Malaysia’s leading maritime academy and part of the MISC Group.
Built with Chariot’s tech partners, Farout, and event partners, Tree Seed Management, the activation blends interactive technology, projection mapping, and spatial audio to create an experience that responds in real time.
“These women have braved everything from typhoons to traditions, and we wanted every part of that to be felt. We built this to bridge the emotional distance between everyday life and the maritime world, using tech and storytelling not just to inform, but to move and inspire” said Christyna Fong, creative director of Chariot Agency.
Running from May 16 to 18 at Muzium Telekom, Chart Her Course is a free public exhibition that invites visitors to experience the lives of these Malaysian women who have carved out careers in one of the world’s most male-dominated industries. Visitors are encouraged to RSVP via the official website at https://idwm2025.miscgroup.com/event to secure their slot and take part in this one-of-a-kind experience.
