Marketing Featured Southeast Asia

MARKETECH APAC’s inaugural NEXT Awards PH reveals first lineup of industry leaders on jury panel

by Aliza Carmona

-

May 6, 2025

Our What’s NEXT in Marketing 2026 Conference Series returns to the Philippines, Singapore, Hong Kong, Indonesia, Malaysia—and for the first time in Thailand! Brace yourself for bold ideas driving the next marketing wave. Click here to learn more!

Philippines – The Philippine edition of MARKETECH APAC’s inaugural NEXT Awards 2025 has revealed its first jury lineup, comprising marketing industry leaders.

The newly launched NEXT Awards celebrate innovative marketing work, recognising excellence and creativity. The awards provide individuals, teams, agencies, and organisations with a platform to showcase how they shape the evolution of marketing as forerunners in the industry.

The jury members, composed of distinguished marketing professionals in the Philippines, will use their insights to evaluate the entries across the diverse categories of the NEXT Awards. With their expertise, they are set to play a critical role in honouring excellence in the marketing industry.

The first roster of jury members includes:

Bea Atienza, marketing director, IBE at Colgate-Palmolive
Joseph Jasper Evangelista, director of brand & marketing at DITO Telecommunity Corporation
Denice Sy-Munez, chief sales and marketing officer at Ever Bilena Cosmetics Inc.
Roche Vandenberghe, chief marketing officer at Globe Telecom
Angeline Marie Angeles, marketing director at GoTyme Bank
Sheila Paul, chief marketing officer at Home Credit
Isabel Falco, chief digital and marketing officer at L’Oreal
Pepe Torres, group chief marketing officer at Maya
Albet Buddahim, vice-president, head of marketing at MEGA Prime Foods Inc.; and
Albert Cuadrante, senior vice president and chief marketing and customer experience officer at UnionBank

The NEXT Awards Philippines’ 49 categories are classified into recognitions for marketing campaigns, agencies, individuals, teams, and Grand Prix. The Grand Prix recognises brands, agencies and tech organisations that perform best across all categories, assigning points to each of their wins.

All scores submitted by the panel members will be audited by the head of the jury, who will also approve the list of finalists and winners.

The NEXT Awards also introduces a unique tournament-style format, where all Bronze, Silver, and Gold winners from the Philippines will automatically advance to the grand stage of the NEXT Awards Asia-Pacific (APAC), competing against fellow top winners from Malaysia, Indonesia, and across APAC on November 28, 2025.

Its judging criteria are as follows:

Marketing campaign categories:
- Objective (20%)
- Strategy (25%)
- Execution (25%)
- Results (30%)
Agency categories:
- Performance (25%)
- Culture (25%)
- Innovation (25%)
- Influence (25%)
Individual categories
- Business Contributions (35%)
- Leadership (35%)
- Industry Influence (30%)
Team categories
- Team Culture (35%)
- Business Innovation (35%)
- Team Performance (30%)