Singapore – Integral Ad Science (IAS), a global media measurement and optimisation platform, has appointed its chief product officer (CPO), Srishti Gupta, to the board of directors at IAB Tech Lab.
In this appointment, Gupta will collaborate with industry leaders on the IAB Tech Lab’s board of directors to help shape the strategic direction of its five pillars of innovation, with a focus on supply chain diligence.
“I look forward to serving alongside the IAB Tech Lab’s esteemed Board of Directors to develop standards, initiatives, and products that enable a thriving and vibrant digital media and advertising industry,” said Gupta.
“Together, we’re committed to developing new frameworks and championing their adoption to ensure advertisers can protect their investments through transparent and safe interactions across the supply chain while propelling brand equity and performance,” she added.
Gupta assumed the role of CPO at IAS in September 2024, where she led the company’s product strategy, development, and go-to-market initiatives. Overseeing a global team of product and data science experts, she drives the creation of customer-centric solutions that harness IAS’s extensive data resources to enhance performance and ad effectiveness.
Before joining IAS, Gupta served as CPO at Rokt, an e-commerce technology company, and previously held the role of director of ads measurement at Amazon.
Commenting on this appointment, Anthony Katsur, CEO of IAB Tech Lab, said, “Srishti brings deep product expertise and a strong track record of collaboration, making her a valuable addition to the Board. As the industry navigates increasing complexity, it’s important that we work together to develop practical, effective solutions.”
“We’re glad to have IAS’s perspective represented, and we look forward to Srishti’s contributions in shaping standards that support a more transparent and efficient digital ecosystem,” he added.
