Tag: IAB Tech Lab

Singapore – Integral Ad Science (IAS), a global media measurement and optimisation platform, has appointed its chief product officer (CPO), Srishti Gupta, to the board of directors at IAB Tech Lab.

In this appointment, Gupta will collaborate with industry leaders on the IAB Tech Lab’s board of directors to help shape the strategic direction of its five pillars of innovation, with a focus on supply chain diligence.

“I look forward to serving alongside the IAB Tech Lab’s esteemed Board of Directors to develop standards, initiatives, and products that enable a thriving and vibrant digital media and advertising industry,” said Gupta. 

“Together, we’re committed to developing new frameworks and championing their adoption to ensure advertisers can protect their investments through transparent and safe interactions across the supply chain while propelling brand equity and performance,” she added.

Gupta assumed the role of CPO at IAS in September 2024, where she led the company’s product strategy, development, and go-to-market initiatives. Overseeing a global team of product and data science experts, she drives the creation of customer-centric solutions that harness IAS’s extensive data resources to enhance performance and ad effectiveness.

Before joining IAS, Gupta served as CPO at Rokt, an e-commerce technology company, and previously held the role of director of ads measurement at Amazon.

Commenting on this appointment, Anthony Katsur, CEO of IAB Tech Lab, said, “Srishti brings deep product expertise and a strong track record of collaboration, making her a valuable addition to the Board. As the industry navigates increasing complexity, it’s important that we work together to develop practical, effective solutions.” 

“We’re glad to have IAS’s perspective represented, and we look forward to Srishti’s contributions in shaping standards that support a more transparent and efficient digital ecosystem,” he added. 

Singapore – Yahoo DSP has announced that it is the first Demand Side Platform (DSP) to adopt IAB Tech Lab’s standardised Data Transparency Labels, a move aimed at providing advertisers with clearer insights into audience data.

IAB Tech Lab’s Data Transparency Labels use a “Nutrition Label” format to provide marketers, agencies, and data providers with clear, standardised audience data. Created to meet the industry’s growing demand for transparency, these labels offer essential insights to help advertisers make informed decisions.

With the integration of IAB Tech Lab’s Data Transparency Labels, Yahoo DSP provides advertisers with standardised insights into the origin, recency, and segmentation of data segments used in campaigns. The initiative is intended to enhance decision-making, improve campaign performance, and strengthen accountability across the data supply chain.

“Yahoo DSP becoming the first major platform to implement the Data Transparency Labels is a practical step forward for the industry. It’s a clear move toward better accountability and trust in data-driven advertising, and it sets a straightforward example for others to follow,” said Anthony Katsur, CEO of IAB Tech Lab. 

Yahoo DSP’s adoption of IAB Tech Lab’s Data Transparency Labels aligns with its broader efforts to enhance transparency and data accountability. The labels, set to be available in early 2025, will provide advertisers with standardised insights into data segments, supporting more informed decision-making across campaigns.

Giovanni Gardelli, vice president of DSP Data Products at Yahoo, said, “Transparency is critical to reinforce trust and drive better outcomes for advertisers. Our adoption of IAB Tech Lab’s Data Transparency Labels reflects Yahoo’s commitment to delivering the highest level of clarity and quality to our partners. We are proud to lead the industry in this transformative initiative.”

Dan Richardson, director of data & insights for AUSEA at Yahoo, added, “The Data Transparency Label is a key milestone and reflective of Yahoo’s mission to guide advertisers through the digital wilderness—helping them navigate complex ecosystems with confidence. We are proud to be among the first to adopt these labels and deliver greater accountability to marketers striving to connect with their audiences in a compliant and ethical way.”

New York, USA – Digital advertising technical standards-setting body IAB Tech Lab, announces the launch of its new product, the Global Privacy Platform (GPP). 

GPP is a product of IAB Tech Lab’s Project Rearc initiative. It is a single protocol designed to streamline transmitting privacy, consent, and consumer choice signals from sites and apps to ad tech providers, and integrates with existing privacy signals from Europe’s Transparency & Consent Framework and the CCPA in the United States.

The GPP enables advertisers, publishers, and technology vendors in the digital advertising industry to adapt to regulatory demands across markets. It reduces the cost of managing privacy compliance and helps publishers mitigate privacy risks by providing CMPs a single framework to encode and transmit consumer privacy preferences, which they can leverage globally and across all platforms and channels. 

Anthony Katsur, CEO, IAB Tech Lab, said, “Consumer privacy is a global issue with local and regional interpretations. One-off solutions and protocols cannot solve cross-jurisdictional consumer privacy and control challenges in the advertising ecosystem.” 

According to Katsur, the GPP ensures that consumer privacy remains at the core of everything they do through a single platform.

Moreover, the GPP provides the flexibility required to support the needs of users, publishers, and advertisers for privacy and consumer consent. Publishers, advertisers, and ad service providers will benefit from the reduced cost of maintaining privacy and data protection controls for users across the regions they operate in.

Additionally, consumers will enjoy more transparency, choice, and control when it comes to their personal data. The GPP also helps ad service providers mitigate risk by reducing the fragmentation of privacy signalling, accommodating regional and international differences in privacy and data protection laws, and reducing the complexity of the consumer transparency and control signals they receive.

Commenting on the launch, Jon Mew, CEO of IAB UK, said, “It will play an instrumental role in our industry when it comes to striking a balance between privacy and sustaining an ad-supported digital media ecosystem.”

“Privacy regulations such as the GDPR, CCPA, CPRA, PIPEDA, and numerous new local privacy laws, create immense complexity and fragmentation in the market,” said Jason Raqueno, senior director, Privacy, IAB Tech Lab. 

According to Raqueno, The GPP is intended to enable participants across the advertising supply chain to navigate the complexity of numerous overlapping global privacy laws through a single platform and consent signalling protocol. “It is designed to allow adopters to respond quickly to regional changes to privacy and data protection laws at minimal cost,” added Raqueno.

Singapore – Data AI company, data.ai, and global digital advertising technical standards-setting body, IAB Tech Lab, have partnered to improve transparency and prevent fraud in the digital advertising industry. 

This partnership aims to provide the digital advertising industry with a list of Authorized Digital Sellers for Apps (app-ads.txt) and is now made available as part of IAB Tech Lab’s Transparency Center initiative. 

Through this partnership, IAB Tech Lab and data.ai are taking a proactive role in making authorized seller listings more easily accessible for mobile apps. data.ai has built an integration with IAB Tech Lab to share its data on app store listings to expand the coverage of app-ads.txt data available within the Tech Lab’s Transparency Center. Advertisers will see wider coverage of app-ads.txt data from both Google Play and Apple’s App Store. 

Ketaki Rao, data.ai’s chief product officer, commented, “We are excited to work with the IAB Tech Lab to establish a standard of trust across the mobile advertising landscape. data.ai sets the example for transparency and trust in the alternative data space and this partnership is a testament to that commitment.” 

Meanwhile, Shailley Singh, IAB Tech Lab’s SVP of product, shared this integration with data.ai has enabled them to expand their coverage of app-ads.txt data in the ‘Authorized Sellers for Apps’ list, which is made available to the industry through the Transparency Center. 

“We are thrilled to partner with data.ai, and look forward to bringing more transparency to the Mobile in-app space through this partnership,” said Singh.