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Tag: Srishti Gupta

IAS Total TV 2026
IAS rolls out ‘IAS Total TV’ to scale transparency in CTV advertising
Posted on April 28, 2026
by Lyene Marie Darang
Singapore  – Integral Ad Science (IAS) has introduced ‘IAS Total TV’, a suite of connected TV (CTV) solutions aimed at improving transparency for advertisers across streaming platforms. The offering provides aggregated data on genre, rating, language, show, and programme-level insights from platforms...
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IAS Srishti Gupta director IAB tech lab
IAS’ Srishti Gupta joins IAB Tech Lab’s board of directors
Posted on March 17, 2025
by Aliza Carmona
Singapore – Integral Ad Science (IAS), a global media measurement and optimisation platform, has appointed its chief product officer (CPO), Srishti Gupta, to the board of directors at IAB Tech Lab. In this appointment, Gupta will collaborate with industry leaders on the IAB Tech Lab’s board of directors...
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