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Brightcove launches AI content suite to maximise content creation, production for customers

by Teddy Cambosa

-

January 30, 2025

Brightcove launches AI content suite to maximise content creation, production for customers

United States – Brightcove has announced the launch of its AI Content Suite, which ntroduces a range of AI-powered tools to increase the impact of video content while also improving business productivity, making it a seamless and easy experience for content creators to get more from their content and drive greater engagement across their audiences.

The Brightcove AI Content Suite includes three AI-powered capabilities – content creation, metadata optimisation, and translation – which simplify video content production by automating the creation and optimisation processes.

The AI Content Suite empowers companies to fully utilise their video content by offering a range of advanced features. It enables the rapid and automated transformation of long-form videos into engaging short-form clips, highlight reels, and theme-based chapters, optimizing content for maximum reach across multiple channels. 

Additionally, it converts horizontal video formats into vertical layouts, enhancing engagement with mobile audiences and improving visibility on social media platforms. To further increase discoverability, the suite automatically generates metadata, including titles, tags, and descriptions, ensuring that relevant content reaches the right audience. Moreover, its upcoming universal translation capabilities will support dozens of languages, making content more accessible and expanding global reach.

The Brightcove AI Content Suite is part of Brightcove’s broader AI product strategy and roadmap. It was built in close collaboration with customers across various industries to create solutions that address their business needs, such as deepening audience engagement and improving efficiencies in creating, editing and distributing video content.

The Brightcove AI Suite will continue to launch new products based on customer feedback. These include the addition of text-to-video capabilities and AI-powered automated video interactivity, personalization, and recommendations to engage audiences and build loyalty.

Scott Levine, chief product officer at Brightcove, said, “The AI Content Suite is a force multiplier for anyone looking to expand the impact of their video content without increasing their workload. Embedded within our video platform, the AI Content Suite easily and quickly enables a video creation multiplier effect without going to other tools and platforms. This allows our customers to maximize their content reach and engagement.”

Related Tags Artificial Intelligence Content creation Brightcove
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