Platforms Featured East Asia

Brightcove now enables video content delivery to China via Alibaba team-up

Singapore – Brightcove, a global software company catered to providing video for business, has announced a new partnership with e-commerce giant Alibaba to enable video content delivery to businesses in China, now made possible through the Brightcove Cloud Delivery.

Powered by Alibaba Cloud, said solution will be the first video provider to enable on-demand video streaming into the nation. The launch caters to the long-time problem businesses in China have dealt with in regards to video content streaming. With the nation’s strict blockade from outside media, some companies have suffered video loading or analytics failures; others have been blacklisted for lack of an in-country domain and license. 

Furthermore, Brightcove China Delivery via Alibaba Cloud enables customers to execute a single video distribution strategy worldwide. As they do for other countries, Brightcove content owners can use a simple checkbox interface to start distributing video in China and analyze its performance.

“We’re pleased to finally enable customers to stream video within China. No longer is there a separate, complex, and disappointing process for attempting video-driven business in China. We are opening the country for business for our customers securely and reliably,” said Namita Dhallan, chief product officer at Brightcove.

Brightcove’s expansion into the Chinese market, as market research by eMarketer shows that the country is projected to have an e-commerce ‘boom’, valued at US$2.8t, which at the same time entails corporate communications divisions to continue to engage employees with more video.

“Our solution allows you to easily create a single video strategy and workflow that works around the world, including China. And it’s all backed by the reliability, scalability, and security of the Brightcove platform to bring you the extraordinary growth opportunities the Chinese market offers,” the company said in a press statement.

Marketing Featured Global

Tech CMO veteran takes helm of Brightcove

Boston, USA – Global video solutions Brightcove has announced that a new executive has taken the helm of its marketing – Jennifer Smith as new chief marketing officer (CMO).

Smith is an experienced CMO, where she assumed the role for several companies, most specifically those serving in tech. Most recently, she was chief of marketing at global software company Alfresco Software, where she led the transformation of the firm’s positioning from technology vendor to platform solution provider, managing all aspects of marketing. 

Prior to that, she held the position at tech company Software AG, HR cloud solutions Globoforce, and business applications provider Progress Software. 

In her new role, Smith joins the senior leadership team to lead Brightcove’s marketing functions, including demand generation, product marketing, and marketing communications.

“With the ever-increasing need for companies to digitally improve their customer and employee engagement, video is at a defining moment,” said Jeff Ray, Brightcove’s CEO. 

“As we enter 2021 we continue to see increased demand that we believe will only continue to rise. Jennifer’s vast knowledge, experience, and leadership within the high-tech industry will help expand Brightcove’s presence across global markets,” he added. 

Brightcove serves brands through its suite of video solutions such as video marketing, virtual events, and even video-centered solutions for internal communications of companies. Brightcove has worked with brands Adobe, Johnson & Johnson, and Ford, and is also a proud associate of the Academy Awards, or The Oscars, for one of its platforms Academy Screening Room. 

The new CMO commented, “Brightcove has been an integral part of the video industry for 15 years, having developed award-winning technology used by organizations around the globe.”

Smith added, “As communication continues to evolve and thrive in the digital world, storytelling with video will be even more paramount to companies. I am thrilled to join the Brightcove team as we embark on the next chapter of growth.”