Tag: Brightcove

United States – Brightcove has announced the launch of its AI Content Suite, which ntroduces a range of AI-powered tools to increase the impact of video content while also improving business productivity, making it a seamless and easy experience for content creators to get more from their content and drive greater engagement across their audiences.

The Brightcove AI Content Suite includes three AI-powered capabilities – content creation, metadata optimisation, and translation – which simplify video content production by automating the creation and optimisation processes.

The AI Content Suite empowers companies to fully utilise their video content by offering a range of advanced features. It enables the rapid and automated transformation of long-form videos into engaging short-form clips, highlight reels, and theme-based chapters, optimizing content for maximum reach across multiple channels. 

Additionally, it converts horizontal video formats into vertical layouts, enhancing engagement with mobile audiences and improving visibility on social media platforms. To further increase discoverability, the suite automatically generates metadata, including titles, tags, and descriptions, ensuring that relevant content reaches the right audience. Moreover, its upcoming universal translation capabilities will support dozens of languages, making content more accessible and expanding global reach.

The Brightcove AI Content Suite is part of Brightcove’s broader AI product strategy and roadmap. It was built in close collaboration with customers across various industries to create solutions that address their business needs, such as deepening audience engagement and improving efficiencies in creating, editing and distributing video content.

The Brightcove AI Suite will continue to launch new products based on customer feedback. These include the addition of text-to-video capabilities and AI-powered automated video interactivity, personalization, and recommendations to engage audiences and build loyalty.

Scott Levine, chief product officer at Brightcove, said, “The AI Content Suite is a force multiplier for anyone looking to expand the impact of their video content without increasing their workload. Embedded within our video platform, the AI Content Suite easily and quickly enables a video creation multiplier effect without going to other tools and platforms. This allows our customers to maximize their content reach and engagement.”

Boston, USA – Brightcove has announced the launch of ‘Marketing Insights,’ a new offering within the company’s video insights and analytics platform. ‘Marketing Insights’ provides advanced insights and robust video campaign measurement data so marketers can optimise their content marketing strategies by directly measuring the business impact of video content.

‘Marketing Insights’ allows marketers to track data from inbound traffic to their videos capturing viewer origins through UTM parameters and analysing which campaigns are driving video views and conversion. It offers detailed insights into the effectiveness of video content and viewer engagement, watch time, and which sources drive qualified audiences.

Brightcove’s current product lineup enables integration with leading marketing automation platforms (MAPs) and providing a detailed analysis of viewer interactions and the success of various marketing sources. This link between content performance and marketing efforts allows for improved strategy refinement and more intelligent decisions about where to allocate resources.

Kathy Klingler, chief marketing officer at Brightcove, said, “Video continues to be one of the most powerful ways to engage audiences, yet measuring its impact on business outcomes has long been a challenge. With the launch of our new Marketing Insights offering, we’re further empowering marketers to gain deeper visibility into the performance of their video campaigns and their broader marketing strategies.”

She added, “As a data-driven marketer, I’m excited about how these new capabilities will help brands connect the dots between campaign performance and real business value. This solution is a game-changer for any marketer looking to drive measurable impact.”

Meanwhile, Scott Levine, chief product officer at Brightcove, commented, “We’ve transformed the traditional concept of UTM links, a tool marketers have relied on for years, by integrating it directly into our video player. This allows us to capture detailed video traffic source data and seamlessly incorporate it into our platform to show ROI from traffic attribution and inbound marketing.”

He added, “By providing actionable insights, we’re helping our customers understand what drives audience engagement and how to optimise their marketing strategies. This integration simplifies campaign optimisation and budget planning, making it faster and more efficient than ever.”

‘Marketing Insights’ is the latest addition to Brightcove’s suite of AI-powered solutions, joining the company’s Brightcove Audience Insights™ solution, which currently offers Media and Ad Insights for media companies and Publisher Insights for publishing companies. Brightcove’s ‘Marketing Insights’ is purpose-built to address the unique needs of marketers across industries. By going beyond traditional metrics, it provides tailored, actionable data that empowers marketing professionals to drive more effective, data-informed decisions.

Singapore – Brightcove, a global software company catered to providing video for business, has announced a new partnership with e-commerce giant Alibaba to enable video content delivery to businesses in China, now made possible through the Brightcove Cloud Delivery.

Powered by Alibaba Cloud, said solution will be the first video provider to enable on-demand video streaming into the nation. The launch caters to the long-time problem businesses in China have dealt with in regards to video content streaming. With the nation’s strict blockade from outside media, some companies have suffered video loading or analytics failures; others have been blacklisted for lack of an in-country domain and license. 

Furthermore, Brightcove China Delivery via Alibaba Cloud enables customers to execute a single video distribution strategy worldwide. As they do for other countries, Brightcove content owners can use a simple checkbox interface to start distributing video in China and analyze its performance.

“We’re pleased to finally enable customers to stream video within China. No longer is there a separate, complex, and disappointing process for attempting video-driven business in China. We are opening the country for business for our customers securely and reliably,” said Namita Dhallan, chief product officer at Brightcove.

Brightcove’s expansion into the Chinese market, as market research by eMarketer shows that the country is projected to have an e-commerce ‘boom’, valued at US$2.8t, which at the same time entails corporate communications divisions to continue to engage employees with more video.

“Our solution allows you to easily create a single video strategy and workflow that works around the world, including China. And it’s all backed by the reliability, scalability, and security of the Brightcove platform to bring you the extraordinary growth opportunities the Chinese market offers,” the company said in a press statement.

Boston, USA – Global video solutions Brightcove has announced that a new executive has taken the helm of its marketing – Jennifer Smith as new chief marketing officer (CMO).

Smith is an experienced CMO, where she assumed the role for several companies, most specifically those serving in tech. Most recently, she was chief of marketing at global software company Alfresco Software, where she led the transformation of the firm’s positioning from technology vendor to platform solution provider, managing all aspects of marketing. 

Prior to that, she held the position at tech company Software AG, HR cloud solutions Globoforce, and business applications provider Progress Software. 

In her new role, Smith joins the senior leadership team to lead Brightcove’s marketing functions, including demand generation, product marketing, and marketing communications.

“With the ever-increasing need for companies to digitally improve their customer and employee engagement, video is at a defining moment,” said Jeff Ray, Brightcove’s CEO. 

“As we enter 2021 we continue to see increased demand that we believe will only continue to rise. Jennifer’s vast knowledge, experience, and leadership within the high-tech industry will help expand Brightcove’s presence across global markets,” he added. 

Brightcove serves brands through its suite of video solutions such as video marketing, virtual events, and even video-centered solutions for internal communications of companies. Brightcove has worked with brands Adobe, Johnson & Johnson, and Ford, and is also a proud associate of the Academy Awards, or The Oscars, for one of its platforms Academy Screening Room. 

The new CMO commented, “Brightcove has been an integral part of the video industry for 15 years, having developed award-winning technology used by organizations around the globe.”

Smith added, “As communication continues to evolve and thrive in the digital world, storytelling with video will be even more paramount to companies. I am thrilled to join the Brightcove team as we embark on the next chapter of growth.”