Manila, Philippines – Manulife Philippines, a financial services provider, has launched the ‘Manulife Stories’ video series celebrating its customers’ achievements. The campaign, which tells the inspiring stories of six customers, reinforces Manulife’s ‘Where will better take you’ strategy and tagline.
Within the three-episode series, Manulife customers including Filipino celebrity and brand ambassador Anne Curtis share their personal stories of investing in themselves.
In the campaign, Curtis shares how she managed her pregnancy during the pandemic with the security of insurance. Marielle Malaga and Yvonne Reyes also shared how they were able to continue pursuing their dreams despite financial and emotional challenges.
‘Manulife Stories’ can be viewed via the company’s YouTube channel.
“At the core of every insurance policy is a very human story. No matter the situation, we want our customers to feel supported and know we are looking after their dreams and those of their families,” Sonali Verma, chief marketing officer at Manulife Philippines, said.
“It is heartwarming to hear our customers talk about how the Manulife team gave them the support and encouragement when they needed it most. Through ‘Manulife Stories,’ we hope to inspire more Filipinos to take proactive steps toward their financial security, knowing that Manulife will be their trusted partner in securing a better future,” Verma added.
Manulife recently unveiled its ‘Where will better take you’ brand strategy to reflect its mission of ‘Decisions Made Easier. Lives Made Better.’
