Singapore – Live commerce and shoppable short video provider BeLive Technology has announced a new partnership with Star Live, a live streaming platform based in Singapore. This latest collaboration aims to connect both the retail and celebrity worlds, to help increase sales for global brands.
For this partnership, Star Live has enlisted the help of some of Singapore’s recognised names, including Jack Neo,Terence Cao and Dawn Yeoh, to usher in a new era of e-commerce through providing consumer-star engagement and unparalleled entertainment.
It will see BeLive Technology elevate entire online shopping experiences, from a mere transaction to a must-attend online star-studded affair, bringing an end to the days of passive shopping.
The collaboration will also see Star Live launch its first vertical web drama series titled ‘The Executioner’, which will feature celebrities such as Vincent Ng and Thai influencer Fah Chatchaya Suthisuwan, also popularly known as ‘Fah Fah’. The vertical web drama series will tap on BeLive’s technologies to make it interactive and shoppable.
Kenneth Tan, CEO of BeLive Technology, said, “This latest partnership between BeLive and Star Live will see some of the biggest celebrities in Asia take part in must-experience shoppable video sessions. These will not only provide more engaging content for consumers but also help brands increase sales on the back of inflation. I believe live streaming represents the future of e-commerce as today’s consumers crave online interaction.”
He added, “Add that to rapid advances in streaming technology, the integration of AI and celebrities and shopping suddenly becomes a more enjoyable, star studded affair. We are hugely excited to be teaming up with Star Live and look forward to transforming how shoppers make those all-important, online purchases.”
Meanwhile, Terence Cao, founder of Star Live, commented, “We’re thrilled to join forces with BeLive to bring a new dimension to live commerce. By combining our celebrity-driven content with BeLive’s cutting-edge streaming technology, we’re set to create an unparalleled shopping experience that is as entertaining as it is effective. This partnership marks a significant step forward in how we connect brands with consumers, making shopping more interactive, engaging, and accessible. We’re excited about the potential this collaboration holds to redefine the e-commerce landscape in Asia and beyond.”
