Tag: Shoppable

Singapore – Live commerce and shoppable short video provider BeLive Technology has announced a new partnership with Star Live, a live streaming platform based in Singapore. This latest collaboration aims to connect both the retail and celebrity worlds, to help increase sales for global brands.

For this partnership, Star Live has enlisted the help of some of Singapore’s recognised names, including Jack Neo,Terence Cao and Dawn Yeoh, to usher in a new era of e-commerce through providing consumer-star engagement and unparalleled entertainment. 

It will see BeLive Technology elevate entire online shopping experiences, from a mere transaction to a must-attend online star-studded affair, bringing an end to the days of passive shopping.

The collaboration will also see Star Live launch its first vertical web drama series titled ‘The Executioner’, which will feature celebrities such as Vincent Ng and Thai influencer Fah Chatchaya Suthisuwan, also popularly known as ‘Fah Fah’. The vertical web drama series will tap on BeLive’s technologies to make it interactive and shoppable.

Kenneth Tan, CEO of BeLive Technology, said, “This latest partnership between BeLive and Star Live will see some of the biggest celebrities in Asia take part in must-experience shoppable video sessions. These will not only provide more engaging content for consumers but also help brands increase sales on the back of inflation. I believe live streaming represents the future of e-commerce as today’s consumers crave online interaction.”

He added, “Add that to rapid advances in streaming technology, the integration of AI and celebrities and shopping suddenly becomes a more enjoyable, star studded affair. We are hugely excited to be teaming up with Star Live and look forward to transforming how shoppers make those all-important, online purchases.”

Meanwhile, Terence Cao, founder of Star Live, commented, “We’re thrilled to join forces with BeLive to bring a new dimension to live commerce. By combining our celebrity-driven content with BeLive’s cutting-edge streaming technology, we’re set to create an unparalleled shopping experience that is as entertaining as it is effective. This partnership marks a significant step forward in how we connect brands with consumers, making shopping more interactive, engaging, and accessible. We’re excited about the potential this collaboration holds to redefine the e-commerce landscape in Asia and beyond.”

Kuala Lumpur, Malaysia – In observance of the Muslim holiday Hari Raya, Malaysian telco Maxis has partnered with e-commerce platform Shopee in releasing a shoppable holiday-centric campaign, which encourages Malaysians to shop online for their Raya festivity needs in support of local SMEs, whose businesses are greatly affected by the pandemic.

Hari Raya, or also known as Eid al-Fitr, is a Muslim religious holiday that marks the end of month-long dawn-to-sunset fasting of Ramadan. In Malaysia, Hari Raya is a well-known holiday, many Muslims and even non-Muslims return to their family home, known by the term ‘balik kampong’ where they go home to their loved ones a day before the festivities.

Maxis has released the ad ‘Raya Si Sakan’, in collaboration with Shopee, which combines storytelling with technology through shoppable ad features, turning a typical video into a shopping catalogue for entrepreneurs to promote and sell their products.

Maxis is inviting Malaysians to shop for their Raya festive needs in support of a noble cause for online merchants. Malaysians can select from over a wide range of products showcased at Maxis’ dedicated campaign page, from fashion, food, Islamic wares, décor and home items, as well as arts and crafts. In addition, this campaign puts the spotlight on local micro-entrepreneurs to help them unlock their ‘rezeki’ potential through the power of e-commerce. 

The narrative follows the quirky tale of a husband and wife preparing for the Raya festivities. While the wife prepares new things for the festivity, the husband has been spending online to buy merchandise from sellers, from beauty products, Raya-centric foods and dresses.

The general theme of the campaign encapsulates a new thought of celebrating Raya, as the husband says that he is spending online so that the merchants as well can earn and enjoy their Raya as well.

For Tai Kam Leong, head of brand and marketing at Maxis, the Raya season has always been personified by acts of generosity and shopping, and they were inspired to blend the best of both traditions, using our shoppable Raya film to turn shopping into acts of giving.

“Bringing sellers and shoppers together in this digital space, we are encouraging people to support local businesses, while giving the latter the exposure they would not ordinarily get otherwise. And as a tribute to their entrepreneurial spirit and contribution to our economy, we want to put the best of technology in their hands to enable them to Always Be Ahead,” Leong stated.

Meanwhile, Kenneth Soh, head of Shopee Mall Malaysia, stated that this partnership with Maxis is another initiative to make e-commerce accessible, inclusive and beneficial for all Malaysians. 

“As we further our goal of using technology to empower the communities that we serve in, this joint effort will help local entrepreneurs, particularly B40 entrepreneurs by giving them the opportunity to gain exposure and sales,” Soh stated.

Soh says further, “Beyond sales, the initiative strives to provide livelihoods for the entrepreneurs and help them survive during these trying times. We are humbled to be part of this collaboration and we look forward to greater things that will benefit the country together with Maxis.”

Maxis has been supporting the SME and micro-SME community for several years now. Recently, it launched its eKelas Usahawan, a structured digital marketing program to empower women entrepreneurs in rural communities to develop a stronger digital presence.