Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
SME Southeast Asia
No posts found

Workato to onboard 1,500 SG SMEs for digital automation offering alongside IMDA, tech partners

by Teddy Cambosa

-

August 25, 2023

Workato to onboard 1,500 SG SMEs for digital automation offering alongside IMDA, tech partners

Singapore – Enterprise automation company Workato has announced its digital automation and integration solution offering to come onboard the Infocomm Media Development Authority’s (IMDA) Advanced Digital Solutions (ADS) scheme, under the ‘SMEs Go Digital’ programme.

Through the scheme, Workato aims to onboard over 1,500 SMEs and help them access funding, resources and opportunities to scale up their digitalisation efforts across human resources, marketing, sales, and finance.

The ADS is IMDA’s scheme aimed at supporting enterprises to pilot solutions such as advanced/integration, sustainability such as carbon management and resource optimisation and e-commerce. With Workato on ADS, they will provide SMEs with automation and integration solutions through its community of ecosystem partners.

Workato is also seeking to invite more technology partners to join its ecosystem to help SMEs derive value from their digital transformation efforts.

Allan Teng, founder and senior advisor for Workato APJ, said, “Workato’s goal has always been to empower businesses to harness the power of automation for transformative business growth. Using Workato’s low-code, no-code integration and automation platform, we look forward to collaborating with IMDA and innovative ecosystem partners in Singapore to create a vibrant ecosystem that will support SMEs in unlocking the full potential of digital.”

Related Tags Singapore SMEs Enterprise Automation Workato
Share this article

Related Articles

View All
MARKETECH-PHOTOS-_2_
SME Southeast Asia
BSN partners with Visa to boost e-commerce amongst micro-SMEs in Malaysia
August 8, 2023
By Aliza Carmona
ADA Meta
Technology APAC
ADA, Meta team up for hackathon to aid APAC MSMEs build chatbot solutions for businesses
July 17, 2023
By Gian Japsay
Untitled design
SME Southeast Asia
GrabAds launches marketing platform to aid SEA MSMEs create sales-driven marketing campaigns
July 17, 2023
By Teddy Cambosa
Google teams up with Enterprise Singapore, SGTech to offer 15,000 scholarships to 300 SMEs
SME Featured Southeast Asia
Google teams up with Enterprise Singapore, SGTech to offer 15,000 scholarships to 300 SMEs
May 26, 2023
By Teddy Cambosa
Boutique PR agency launches online academy for startups and SMEs in Singapore
Marketing Featured Southeast Asia
SG-based boutique PR agency launches online academy for startups and SMEs
May 17, 2023
By MARKETECH APAC
BillEase partners with ChatGenie to provide BNPL solution for MSMEs
SME Featured Southeast Asia
BillEase partners with ChatGenie to provide BNPL solution for MSMEs
April 14, 2023
By Maureen Basa
No posts found

Featured Articles

View All
The Indonesian on-ground activation status quo: merging cultural differences and modern interaction strategies
Marketing Featured Southeast Asia
The Indonesian on-ground activation status quo: merging cultural differences and modern interaction strategies
August 11, 2023
By Teddy Cambosa
How to future-proof customer engagement strategies via AI: SEA marketing leaders impart insights on how to execute it properly
Marketing Featured APAC
How to future-proof customer engagement strategies via AI: SEA marketing leaders impart insights on how to execute it properly
August 8, 2023
By Teddy Cambosa
McDonald's Moving Walls
Marketing Partners Southeast Asia
McDonald’s uses dynamic DOOH to unlock deals based on real-time weather conditions in the Philippines
July 28, 2023
By Teddy Cambosa
Braze
Marketing Featured APAC
Marketing leaders to discuss future-proofing customer engagement strategies thru AI
July 12, 2023
By Teddy Cambosa
No posts found

Most Recent Articles

Samsung TV Plus expands K-Content offering with exclusive SM Entertainment partnership
Samsung TV Plus expands K-Content offering with exclusive SM Entertainment partnership
May 12, 2025
Teddy Cambosa
No posts found
SEA marketers prioritise retention, brand building to gain travellers’ trust: report
May 12, 2025
Fatima Baduria
DCM Shriram Foundation’s Mother’s Day film sheds light on maternal health challenges in rural India
May 12, 2025
Aliza Carmona
IBM backs ACAM to help upskill Australia’s marketers in AI
May 12, 2025
Teddy Cambosa
Dentsu Creative Vietnam seeks to break ‘myopic loop’ in latest Carl Zeiss laser vision correction
May 12, 2025
Fatima Baduria
SCMP unveils ‘Morning Studio Amplified’ to expand branded content reach across media platforms
May 12, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin